SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Implementing marketing in a high-tech business · Study

ArticleShelves

ArticleImplementing marketing in a high-tech business

Doris C. Van Doren1993

Article1993

Implementing marketing in a high-tech business

Doris C. Van Doren

10 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1983The Marketing Imagination 1978Strategic Marketing Problems: Cases and Comments 1989Marketing approaches used by high tech firms 1990Market planning in a high-tech environment 1986High technology marketing

Cited by

2015Entrepreneurial Judgment and Value Capture, the Case of the Nascent Offshore Renewable Industry

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1997Marketing practices of UK high technology firmsarticle · 2 shared references 1987Developing Buyer-Seller Relationshipsarticle · 1 shared reference 1998Intellectual capital: an exploratory study that develops measures and modelsarticle · 1 shared reference 1996The value concept and relationship marketingarticle · 1 shared reference 2000Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associationsarticle · 1 shared reference 2004The relationship marketing process: communication, interaction, dialogue, valuearticle · 1 shared reference

Details

Year1993

Typearticle

Published1993-08-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/0019-8501(93)90003-p

openalex_workW1973787153

Links

Imported from OpenAlex (CC0) — nothing here is generated.