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Succeeding in the communiputer age: Technology and the marketing mix · Study

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ArticleSucceeding in the communiputer age: Technology and the marketing mix

John A. Courtney1996

Article1996

Succeeding in the communiputer age: Technology and the marketing mix

John A. Courtney · Doris C. Van Doren

19 citations·0/0 files stored·Industrial Marketing Management

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Digital Innovation in Industries Marketing and Advertising Strategies Digital Marketing and Social Media

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1993Reengineering the corporation: A manifesto for business revolution 1998Information systems management

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Year1996

Typearticle

Published1996-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations19

Files0 public / 0

ShelfDigital Innovation in Industries

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doi10.1016/0019-8501(95)00035-6

openalex_workW2032586465

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