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W. Steven Perkins · Study

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W. Steven Perkins

6 works· latest 1993· 1 institutionscluster: provisional

h-index5

i103

Citations411

Works here6

87

90

92

93

Most cited in this library

Measuring customer satisfaction1993 · 183 citations
The Role of Experience in Information Use and Decision Making by Marketing Managers1990 · 161 citations
A Means‐End Approach to the Market for Sparkling Wines1992 · 50 citations
The Effects of Expertise on Preference and Typicality in Investment Decision Making1990 · 9 citations
The effects of experience and education on the organization of marketing knowledge1993 · 6 citations

Works

6 shown

Measuring customer satisfaction

Industrial Marketing Management·1993·1 author

183citations

The effects of experience and education on the organization of marketing knowledge

Psychology and Marketing·1993·1 author

6citations

A Means‐End Approach to the Market for Sparkling Wines

International Journal of Wine Marketing·1992·2 authors

50citations

The Role of Experience in Information Use and Decision Making by Marketing Managers

Journal of Marketing Research·1990·2 authors

161citations

The Effects of Expertise on Preference and Typicality in Investment Decision Making

ACR North American Advances·1990·2 authors

9citations

The role of experience in marketing decision making

·1987·1 author·book

2citations