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Byung‐Kwan Lee · Study

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Byung‐Kwan Lee

14 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-5624-7518

h-index7

i107

Citations692

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Most cited in this library

The effect of information overload on consumer choice quality in an on‐line environment2004 · 409 citations
The effects of information literacy on trust in government websites: Evidence from an online experiment2020 · 122 citations
The Role of Involvement in Country-of-Origin Effects on Product Evaluation2005 · 58 citations
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item‐specific‐relational perspective2011 · 36 citations
Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments2007 · 25 citations

Works

14 shown

The effect of regulatory focus on predecisional information distortion

Current Psychology·2025·4 authors

1citations

The effects of information literacy on trust in government websites: Evidence from an online experiment

International Journal of Information Management·2020·3 authors

122citations

대학생이 인지하는 스포츠 가치와 스포츠 구매의도와의 관계에서 체육교사에 대한 인식의 매개효과

·2019·2 authors

0citations

Understanding the Effects of Physical Images on Viewers in Social Comparison Contexts: A Multi-study Approach

Journal of Promotion Management·2019·3 authors

16citations

The Roles of the First Reply : Predecisional Information Distortion of Online Replies

Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2019·2 authors

4citations

Analysis of the effects of direct overseas purchasing and sales on macroeconomic variables and electronic commerce

·2019·2 authors

0citations

The Effect of Consumer Maximization Tendency on the Evaluation of Means in Single-versus Multi-goal Contexts

Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2017·2 authors

1citations

The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal

Journal of Business Research·2015·2 authors

18citations

The Exploratory Study for the Effect of Good and Bad Luck on Risky Decision: Perspective of Probabilistic Framing Effect

인지과학·2015·2 authors·Open access

1citations

The Effect of Good and Bad Luck on Reasoning

감성과학·2014·2 authors

1citations

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item‐specific‐relational perspective

Psychology and Marketing·2011·2 authors

36citations

Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments

Psychology and Marketing·2007·2 authors

25citations

The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Journal of International Consumer Marketing·2005·3 authors

58citations

The effect of information overload on consumer choice quality in an on‐line environment

Psychology and Marketing·2004·2 authors

409citations