Article2005

The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Wei‐Na Lee · TaiWoong Yun · Byung‐Kwan Lee

58 citations0/0 files storedJournal of International Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Past research on country-of-origin (COO) effects has largely focused on the general effects of the phenomena, with little attention to differences in individual factors and decision content. This study seeks to understand under what conditions COO is effective. In particular, this study investigates how situational and enduring involvement impact on the processing of product information containing COO cues. Results from this study suggest that situational involvement moderates the effect of COO cue on product evaluation. More importantly, situational involvement as a moderator is qualified when individuals are high in enduring involvement. Findings from this study support the notion that pre-existing level of enduring involvement tends to magnify the effect of situational involvement.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 58 citations exist upstream.

References

2025Advances in Consumer Research 1985Measuring the Involvement Construct 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1981Attitudes and Persuasion: Classic and Contemporary Approaches 2004Management International Review 1988The Role of Involvement in Attention and Comprehension Processes 1982Country-of-Origin Effects on Product Evaluations 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Cited by

2013Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement 2013Impact of brand personality and consumer ethnocentrism in China's sportswear market 2023The way to generate customer citizenship behavior with customer experience 2019App users’ emotional reactions and festival satisfaction: the mediating role of situational involvement 2008Attitude Toward Globalization and Country-of-Origin Evaluations: Toward a Dynamic Theory

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.