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Wei‐Na Lee · Study
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Author
Wei‐Na Lee
33 works
· latest 2018
· 2 institutions
cluster: provisional
ORCID 0000-0002-2471-0547
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32
Citations
2,663
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Most cited in this library
The effect of information overload on consumer choice quality in an on‐line environment
2004 · 409 citations
LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising
2005 · 327 citations
Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada
1994 · 202 citations
Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge
2009 · 155 citations
Antecedents and Consequences of Perceived Interactivity
2002 · 154 citations
Works
33 shown
An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages
Journal of Current Issues & Research in Advertising
·
2018
·
2 authors
5
citations
Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles
Journal of Business Research
·
2018
·
3 authors
47
citations
The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
Journal of Marketing Communications
·
2016
·
3 authors
18
citations
The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal
Journal of Business Research
·
2015
·
2 authors
18
citations
Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme
Journal of Advertising
·
2015
·
2 authors
21
citations
Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement
Journal of Promotion Management
·
2015
·
2 authors
22
citations
Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information
Asian Journal of Communication
·
2014
·
2 authors
14
citations
For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States
Journal of Global Marketing
·
2013
·
3 authors
59
citations
A Cross-Cultural Study of Consumer Ethnocentrism between China and the U.S.
Journal of International Consumer Marketing
·
2013
·
3 authors
42
citations
The construction of gender and creativity in advertising creative departments
Gender in Management An International Journal
·
2012
·
2 authors
59
citations
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Journal of Business Research
·
2011
·
3 authors
94
citations
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item‐specific‐relational perspective
Psychology and Marketing
·
2011
·
2 authors
36
citations
Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity
Journal of Promotion Management
·
2009
·
2 authors
136
citations
Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge
Journal of International Consumer Marketing
·
2009
·
2 authors
155
citations
Spirituality in Advertising: A New Theoretical Approach
Journal of Media and Religion
·
2009
·
3 authors
35
citations
Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments
Psychology and Marketing
·
2007
·
2 authors
25
citations
How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online
Journal of Computer-Mediated Communication
·
2006
·
3 authors
29
citations
The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web
Journal of Computer-Mediated Communication
·
2005
·
2 authors
·
Open access
109
citations
The Role of Involvement in Country-of-Origin Effects on Product Evaluation
Journal of International Consumer Marketing
·
2005
·
3 authors
58
citations
LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising
Journal of Advertising
·
2005
·
2 authors
327
citations
Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
Journal of Advertising Research
·
2005
·
2 authors
55
citations
The effect of information overload on consumer choice quality in an on‐line environment
Psychology and Marketing
·
2004
·
2 authors
409
citations
Attitudes Toward Advertising
Journal of International Consumer Marketing
·
2003
·
2 authors
45
citations
Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States
International Journal of Advertising
·
2003
·
3 authors
122
citations
Antecedents and Consequences of Perceived Interactivity
Journal of Interactive Advertising
·
2002
·
2 authors
154
citations
Establishing the Spokes-Character in Academic Inquiry: Historical Overview and Framework For Definition
ACR North American Advances
·
1995
·
2 authors
50
citations
Billboard advertising: A comparison of vice products across ethnic groups
Journal of Business Research
·
1994
·
2 authors
22
citations
Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada
Journal of Advertising
·
1994
·
2 authors
202
citations
Becoming Canadian: Understanding How Hong Kong Immigrants Change Their Consumption
Pacific Affairs
·
1994
·
2 authors
26
citations
Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience
Journal of International Marketing
·
1993
·
2 authors
117
citations
Acculturation and advertising communication strategies: A cross‐cultural study of Chinese and Americans
Psychology and Marketing
·
1993
·
1 author
70
citations
Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising
International Journal of Advertising
·
1992
·
2 authors
47
citations
Ethnicity and Consumer Product Evaluation: a Cross-Cultural Comparison of Korean Immigrants and Americans
ACR North American Advances
·
1992
·
2 authors
35
citations