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Ming‐Hui Huang · Study

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Ming‐Hui Huang

25 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0001-8954-3172

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Citations4,059

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Most cited in this library

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)2019 · 587 citations
The Service Revolution and the Transformation of Marketing Science2014 · 576 citations
Service Research Priorities: Managing and Delivering Service in Turbulent Times2021 · 309 citations
Technology-driven service strategy2017 · 263 citations
Sustainability and consumption2010 · 245 citations

Works

25 shown

The GenAI Future of Consumer Research

Journal of Consumer Research·2025·2 authors·Open access

48citations

Guest Editorial: Business Ethics in the Era of Artificial Intelligence

Journal of Business Ethics·2022·3 authors·editorial

87citations

Service Research Priorities: Designing Sustainable Service Ecosystems

Journal of Service Research·2021·8 authors·Open access

202citations

Moving Service Research Forward

Journal of Service Research·2021·3 authors·editorial·Open access

38citations

Service Research Priorities: Managing and Delivering Service in Turbulent Times

Journal of Service Research·2021·8 authors

309citations

Real-Time Brand Reputation Tracking Using Social Media

Journal of Marketing·2021·

6 authors

·Open access

172citations

The Feeling Economy

Springer eBooks·2021·2 authors·book

66citations

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)

California Management Review·2019·3 authors

587citations

Technology-driven service strategy

Journal of the Academy of Marketing Science·2017·2 authors

263citations

The Future of Frontline Research

Journal of Service Research·2016·6 authors·Open access

185citations

The Service Revolution and the Transformation of Marketing Science

Marketing Science·2014·2 authors

576citations

Journal of service management·2013·7 authors

166citations

IT-Related Service

Journal of Service Research·2013·2 authors

101citations

Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance

Decision Sciences·2013·2 authors

23citations

Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media

SSRN Electronic Journal·2013·7 authors·preprint·Open access

18citations

Optimizing Service Productivity

Journal of Marketing·2011·2 authors

195citations

Sustainability and consumption

Journal of the Academy of Marketing Science·2010·2 authors

245citations

Flow, enduring, and situational involvement in the Web environment: A tripartite second‐order examination

Psychology and Marketing·2006·1 author

181citations

Web performance scale

Information & Management·2004·1 author

114citations

Romantic love and sex: Their relationship and impacts on ad attitudes

Psychology and Marketing·2003·1 author

46citations

The Theory of Emotions in Marketing

Journal of Business and Psychology·2001·1 author

137citations

Information load: its relationship to online exploratory and shopping behavior

International Journal of Information Management·2000·1 author

110citations

Gifts in a Romantic Relationship: A Survival Analysis

Journal of Consumer Psychology·2000·2 authors

47citations

Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia

Psychology and Marketing·1999·2 authors

127citations

Is negative affect in advertising general or specific? A comparison of three functional forms

Psychology and Marketing·1997·1 author

16citations