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Franziska Küster-Rohde · Study

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Franziska Küster-Rohde

4 works· latest 2015· 1 institutionscluster: provisional

h-index4

i102

Citations136

Works here4

10

11

15

Most cited in this library

The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators2010 · 107 citations
Time heals many wounds – explaining the immediate and delayed effects of message sidedness2015 · 16 citations
Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation2010 · 8 citations
Zweiseitige Botschaften in der Marketingkommunikation2011 · 5 citations

Works

4 shown

Time heals many wounds – explaining the immediate and delayed effects of message sidedness

International Journal of Advertising·2015·2 authors

16citations

Zweiseitige Botschaften in der Marketingkommunikation

Springer eBooks·2011·1 author·chapter

5citations

The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators

Journal of the Academy of Marketing Science·2010·2 authors

107citations

Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation

Gabler eBooks·2010·1 author·book

8citations