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Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation · Study

BookDie Wirkung von Glaubwürdigkeit in der Marketingkommunikation

Franziska Küster-Rohde2010

Book2010

Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation

Franziska Küster-Rohde

8 citations·0/0 files stored·Gabler eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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2009Heuristic-Systematic Model

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2011Zweiseitige Botschaften in der Marketingkommunikation

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Year2010

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Published2010-01-01

VenueGabler eBooks

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Citations8

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-8493-7

openalex_workW2475501024

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