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Zweiseitige Botschaften in der Marketingkommunikation · Study

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ChapterZweiseitige Botschaften in der Marketingkommunikation

Franziska Küster-Rohde2011

Chapter2011

Zweiseitige Botschaften in der Marketingkommunikation

Franziska Küster-Rohde

5 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Public Relations and Crisis Communication

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References

1958The psychology of interpersonal relations.2025Advances in Consumer Research 1958The Psychology of Interpersonal Relations.1986The Elaboration Likelihood Model of Persuasion 1960Conflict, arousal, and curiosity.1986Communication and Persuasion 1968A Theory of Psychological Reactance 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

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Year2011

Typechapter

Published2011-11-24

VenueSpringer eBooks

Languagede

Citations5

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-642-21133-1_16

openalex_workW192898192

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