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Two-sided advertising: A meta-analysis · Study

ReviewTwo-sided advertising: A meta-analysis

Martin Eisend2006

Review2006

Two-sided advertising: A meta-analysis

305 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

2025Advances in Consumer Research 1969The Handbook of Social Psychology 1988Statistical Methods for Meta-Analysis 2000Practical Meta-Analysis 1979The file drawer problem and tolerance for null results.2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change

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2010What makes a helpful online review? a study of customer reviews on amazon.com 2015The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors 2016What makes an online consumer review trustworthy?2011Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content 2010A Meta-Analysis of Research on Inoculation Theory 2008

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Details

Year2006

Typereview

Published2006-05-11

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations305

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijresmar.2005.11.001

openalex_workW1989698229

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A meta-analysis of humor in advertising

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