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Two-sided advertising: A meta-analysis
16 references·16 citing·33 second hopsampled
Two-sided advertising: A meta-analysis (2006)Two-sided advertising: A meta-analysisAdvances in Consumer Research (2025)Advances in Consumer ResearchMethods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Methods of Meta-Analysis: Cor…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Heuristics and Biases: The Ps…Practical Meta-Analysis (2000)Practical Meta-AnalysisThe Handbook of Research Synthesis. (1995)The Handbook of Research Synt…Meta-Analytic Procedures for Social Research. (1994)Meta-Analytic Procedures for …Statistical Methods for Meta-Analysis (1988)Statistical Methods for Meta-…Attribution: Perceiving the Causes of Behavior (1987)Attribution: Perceiving the C…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchHeuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…The file drawer problem and tolerance for null results. (1979)The file drawer problem and t…The processes of causal attribution. (1973)The processes of causal attri…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…From Acts To Dispositions The Attribution Process In Person Perception (1965)From Acts To Dispositions The…Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Disclosing sponsored Instagra…Extrinsic versus Intrinsic Rewards for Contributing Reviews in an Online Platform (2018)Extrinsic versus Intrinsic Re…Planning and Conducting Experimental Advertising Research and Questionnaire Design (2017)Planning and Conducting Exper…What makes an online consumer review trustworthy? (2016)What makes an online consumer…“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts (2016)“This is a sponsored blog pos…The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)The Effect of Electronic Word…Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)Advertising Repetition: A Met…A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them (2015)A typology of consumer strate…A Meta-analytic Investigation of the Role of Valence in Online Reviews (2015)A Meta-analytic Investigation…Determinants of information retweeting in microblogging (2012)Determinants of information r…Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content (2011)Evaluating content quality an…Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments (2011)Can including pros and cons i…What makes a helpful online review? a study of customer reviews on amazon.com (2010)What makes a helpful online r…A Meta-Analysis of Research on Inoculation Theory (2010)A Meta-Analysis of Research o…A meta-analysis of humor in advertising (2008)A meta-analysis of humor in a…Service Recovery Paradox: A Meta-Analysis (2007)Service Recovery Paradox: A M…Artifact in behavioral research (1969)Trim and Fill: A Simple Funnel‐Plot–Based Method of Testing and Adjusting for Publication Bias in Meta‐Analysis (2000)Estimating the reproducibility of psychological science (2015)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Self-Perception Theory (1972)Script processing in attitude formation and decision making. (1976)The Elaboration Likelihood Model of Persuasion (1986)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Cognition and Social Behavior (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Theory of Cognitive Dissonance (2017)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)A basic introduction to fixed-effect and random-effects models for meta-analysis (2010)Conducting Meta-Analyses in R with the metafor Package (2010)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs (2013)Meta-analysis in clinical trials (1986)Meta-analysis of Observational Studies in Epidemiology A Proposal for Reporting (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)A meta-analytic test of intergroup contact theory. (2006)Active learning increases student performance in science, engineering, and mathematics (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1988Statistical Methods for Meta-Analysis10,330 cited
  • 2000Practical Meta-Analysis9,196 cited
  • 1979The file drawer problem and tolerance for null results.9,043 cited
  • 2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings5,540 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1994Meta-Analytic Procedures for Social Research.4,249 cited
  • 1973The processes of causal attribution.4,031 cited
  • 1987Attribution: Perceiving the Causes of Behavior3,713 cited
  • 1995The Handbook of Research Synthesis.3,643 cited
  • 2004Heuristics and Biases: The Psychology of Intuitive Judgment3,536 cited
  • 1965From Acts To Dispositions The Attribution Process In Person Perception3,423 cited
  • 1983

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Advances in Consumer Research
2,879 cited

Cited by

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  • 2011Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content550 cited
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  • 2015Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising310 cited
  • 2015A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them282 cited
  • 2011Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments264 cited
  • 2018Extrinsic versus Intrinsic Rewards for Contributing Reviews in an Online Platform263 cited
  • 2016“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts251 cited
  • 2017Planning and Conducting Experimental Advertising Research and Questionnaire Design234 cited
  • 2012Determinants of information retweeting in microblogging198 cited