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Zweiseitige Botschaften in der Marketingkommunikation
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Zweiseitige Botschaften in der Marketingkommunikation (2011)Zweiseitige Botschaften in der Marketingk…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …The elaboration likelihood model: Current status and controversies. (1999)The elaboration likelihood mo…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Attribution in social interaction. (1987)Attribution in social interac…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchThe processes of causal attribution. (1973)The processes of causal attri…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…From Acts To Dispositions The Attribution Process In Person Perception (1965)From Acts To Dispositions The…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)The theory of planned behaviour: Reactions and reflections (2011)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Social Comparison Processes (1954)Cognitive, social, and physiological determinants of emotional state. (1962)Self-Concept: Validation of Construct Interpretations (1976)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)The social psychology of creativity: A componential conceptualization. (1983)The Principles of Psychology (1891)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Social perception and phenomenal causality. (1944)Gain and loss of esteem as determinants of interpersonal attractiveness (1965)From Intentions to Actions: A Theory of Planned Behavior (1985)Perceived organizational support. (1986)Statistical principles in experimental design. (1962)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Theory of Cognitive Dissonance (2017)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)Normative Influences on Altruism (1977)A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation. (1999)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)
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References

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  • 2025Advances in Consumer Research13,486 cited
  • 1958The Psychology of Interpersonal Relations.11,886 cited
  • 1986The Elaboration Likelihood Model of Persuasion9,023 cited
  • 1960Conflict, arousal, and curiosity.6,048 cited
  • 1986Communication and Persuasion5,382 cited
  • 1968A Theory of Psychological Reactance4,758 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
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  • 1965From Acts To Dispositions The Attribution Process In Person Perception3,423 cited
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  • 1983Advances in Consumer Research2,944 cited
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  • 1987Attribution in social interaction.1,258 cited
  • 1999The elaboration likelihood model: Current status and controversies.927 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation912 cited

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