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William B. Locander · Study
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Author
William B. Locander
33 works
· latest 2023
· 7 institutions
cluster: provisional
ORCID 0009-0006-9369-919X
Works
33 shown
The role of brand gratitude in consumer relationships with cool brands
Journal of Product & Brand Management
·
2023
·
4 authors
27
citations
Cool brands and hot attachments: their effect on consumers’ willingness to pay more
European Journal of Marketing
·
2023
·
2 authors
50
citations
In their shoes: co-creating value from deaf/hearing perspectives
Journal of Services Marketing
·
2017
·
4 authors
34
citations
Advancing workplace spiritual development: A dyadic mentoring approach
The Leadership Quarterly
·
2013
·
2 authors
74
citations
Reluctant employees and felt stress: The moderating impact of manager decisiveness
Journal of Business Research
·
2011
·
4 authors
60
citations
Experiencing and Measuring the Unteachable: Achieving AACSB Learning Assurance Requirements in Business Ethics
Journal of Education for Business
·
2010
·
2 authors
22
citations
Critical Role of Leadership on Ethical Climate and Salesperson Behaviors
Journal of Business Ethics
·
2008
·
3 authors
211
citations
Workplace Isolation, Salesperson Commitment, and Job Performance
Journal of Personal Selling and Sales Management
·
2008
·
4 authors
114
citations
Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory
Journal of Business Ethics
·
2007
·
3 authors
365
citations
Getting the Job Done: The Moderating Role of Initiative on the Relationship Between Intrinsic Motivation and Adaptive Selling
Journal of Personal Selling and Sales Management
·
2007
·
4 authors
154
citations
Emotional exhaustion and organizational deviance: Can the right job and a leader's style make a difference?
Journal of Business Research
·
2006
·
3 authors
280
citations
Effects of Ethical Climate and Supervisory Trust on Salesperson’s Job Attitudes and Intentions to Quit
Journal of Personal Selling and Sales Management
·
2006
·
3 authors
315
citations
The role of time wasted in sales force attitudes and intention to quit
International Journal of Bank Marketing
·
2006
·
3 authors
70
citations
A Meta-Analytic Comparison of Managerial Ratings and Self-Evaluations
Journal of Personal Selling and Sales Management
·
2005
·
3 authors
·
Open access
68
citations
New Directions in Sales Leadership Research
Journal of Personal Selling and Sales Management
·
2005
·
5 authors
·
Open access
121
citations
An organizational communication‐based model of individual customer orientation of nonmarketing members of a firm
Journal of Strategic Marketing
·
2004
·
3 authors
18
citations
Starting to Solve the Method Puzzle in Salesperson Self-Report Evaluations
Journal of Personal Selling and Sales Management
·
2003
·
3 authors
·
Open access
40
citations
Enhancing Purchasing's Strategic Reputation: Evidence and Recommendations for Future Research
Journal of Supply Chain Management
·
2003
·
3 authors
50
citations
Activity-Based Costing
Industrial Marketing Management
·
1998
·
3 authors
54
citations
The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings
Journal of Consumer Research
·
1994
·
3 authors
485
citations
Innovation as a socio-political process: An empirical analysis of influence behavior among new product managers
Journal of Business Research
·
1994
·
2 authors
43
citations
The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women
Journal of Consumer Research
·
1990
·
3 authors
498
citations
Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology
Journal of Consumer Research
·
1989
·
3 authors
1,669
citations
Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom
Journal of Marketing Education
·
1988
·
4 authors
46
citations
Product Novelty: Does it Moderate the Relationship between Ad Attitudes and Brand Attitudes?
Journal of Advertising
·
1987
·
2 authors
108
citations
Attribution Theory and Advertising Effectiveness
Journal of Consumer Research
·
1980
·
2 authors
95
citations
Improving Interview Method and Questionnaire Design: Response Effects to Threatening Questions in Survey Research.
Social Forces
·
1980
·
7 authors
178
citations
The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction
Journal of Marketing Research
·
1979
·
2 authors
254
citations
The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction
Journal of Marketing Research
·
1979
·
2 authors
118
citations
A Team Approach to Managing the Development of a Decision Support System
MIS Quarterly
·
1979
·
3 authors
22
citations
A Functional Approach to Attitude Measurement
Journal of Marketing Research
·
1978
·
2 authors
54
citations
Environmentally Concerned Consumers-Racial Variations
Journal of Marketing
·
1978
·
3 authors
94
citations
An Investigation of Interview Method, Threat and Response Distortion
Journal of the American Statistical Association
·
1976
·
3 authors
242
citations