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Na Wen · Study

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Na Wen

7 works· latest 2019· 3 institutionscluster: provisionalORCID 0000-0002-2370-2158

h-index5

i105

Citations128

Works here7

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Most cited in this library

Contingent effects of managerial guanxi on new product development success2013 · 42 citations
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names2018 · 28 citations
More Than Aesthetic: Visual Boundaries and Perceived Variety2019 · 26 citations
Simple Decision Aids and Consumer Decision Making2014 · 18 citations
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names2015 · 14 citations

Works

7 shown

More Than Aesthetic: Visual Boundaries and Perceived Variety

Journal of Retailing·2019·2 authors

26citations

The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names

Journal of Retailing·2018·2 authors

28citations

Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names

Journal of Consumer Behaviour·2015·3 authors

14citations

Simple Decision Aids and Consumer Decision Making

Journal of Retailing·2014·2 authors

18citations

Contingent effects of managerial guanxi on new product development success

Journal of Business Research·2013·4 authors

42citations

Essays on consumer decision-making in interactive and information rich environments

SMARTech Repository (Georgia Institute of Technology)·2010·1 author·thesis

0citations

Interactive Restructuring: Implications For Decision Processes and Outcomes

ACR North American Advances·2009·3 authors

0citations