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CB Bhattacharya

36 works· latest 2022· 4 institutionscluster: provisionalORCID 0009-0001-3726-3184

Works

36 shown

Corporate Purpose and Employee Sustainability Behaviors

Journal of Business Ethics·2022·4 authors·Open access

126citations

Why do boycotts sometimes increase sales? Consumer activism in the age of political polarization

Business Horizons·2021·2 authors

59citations

Small Actions, Big Difference

Routledge eBooks·2019·1 author·book

17citations

Consumer reactions to corporate social responsibility: The role of CSR domains

Journal of Business Research·2018·4 authors

209citations

The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions

Journal of Public Policy & Marketing·2017·4 authors

107citations

Where Digitalization Meets Sustainability: Opportunities and Challenges

CSR, sustainability, ethics & governance·2017·2 authors·chapter

62citations

Corporate social responsibility: a consumer psychology perspective

Current Opinion in Psychology·2015·3 authors·review

189citations

Identification and Attachment in Consumer-Brand Relationships

Emerald Group Publishing Limited eBooks·2015·4 authors·chapter

43citations

Corporate crises in the age of corporate social responsibility

Business Horizons·2014·3 authors

132citations

Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes

Journal of Business Ethics·2014·3 authors·chapter

189citations

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

Journal of Marketing·2013·3 authors·Open access

557citations

Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value

·2012·1 author·Open access

103citations

Corporate social responsibility: a corporate marketing perspective

European Journal of Marketing·2011·3 authors

194citations

Leveraging Corporate Responsibility

Cambridge University Press eBooks·2011·3 authors·book

113citations

Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

Management Science·2011·3 authors·Open access

525citations

Marketing’s Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility Issues

Business Ethics Quarterly·2010·3 authors

117citations

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

International Journal of Management Reviews·2010·3 authors

2,631citations

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Journal of Marketing·2009·2 authors·Open access

962citations

Stakeholder Marketing: Beyond the Four Ps and the Customer

Cornell Peter and Stephanie Nolan School of Hotel Administration (Cornell University)·2009·2 authors

190citations

Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

Journal of Business Ethics·2008·3 authors·Open access

1,074citations

Using Corporate Social Responsibility to Win the War for Talent

·2008·3 authors·Open access

633citations

Reaping relational rewards from corporate social responsibility: The role of competitive positioning

International Journal of Research in Marketing·2007·3 authors·Open access

1,295citations

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing·2006·2 authors

3,436citations

Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.

Journal of Applied Psychology·2005·3 authors

1,036citations

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

California Management Review·2004·2 authors

2,319citations

Integrating Social Responsibility and Marketing Strategy: An Introduction

California Management Review·2004·3 authors

63citations

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Journal of Marketing·2003·2 authors

3,330citations

Relating Brandand Customer Perspectives on Marketing Management

Journal of Service Research·2002·6 authors

335citations

Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives

Journal of Public Policy & Marketing·2002·2 authors·Open access

218citations

Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association

Organization Science·2001·2 authors·Open access

632citations

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of Marketing Research·2001·2 authors·Open access

4,659citations

Relationship Marketing in Mass Markets

Sage eBooks·2000·2 authors·chapter

106citations

When Customers Are Members: Customer Retention in Paid Membership Contexts

Journal of the Academy of Marketing Science·1998·1 author

285citations

Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm

International Journal of Research in Marketing·1997·1 author

118citations

The relationship between the marketing mix and share of category requirements

Marketing Letters·1996·4 authors·Open access

60citations

Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members

Journal of Marketing·1995·3 authors

1,258citations