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Martin S. Roth · Study
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Author
Martin S. Roth
16 works
· latest 2015
· 3 institutions
cluster: provisional
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16
Citations
4,391
Works here
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Most cited in this library
Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects
1992 · 1,150 citations
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
2015 · 680 citations
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
2000 · 604 citations
The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies
1995 · 574 citations
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
2014 · 535 citations
Works
16 shown
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
International Journal of Research in Marketing
·
2015
·
4 authors
680
citations
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
Tourism Management
·
2014
·
4 authors
535
citations
Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects
Journal of International Marketing
·
2011
·
3 authors
85
citations
Drivers of International E-Tail Performance: The Complexities of Orientations and Resources
Journal of International Marketing
·
2010
·
3 authors
83
citations
Subsidiary use of Foreign Marketing Knowledge
Journal of International Marketing
·
2009
·
4 authors
57
citations
Comparative advertising in markets where brands and comparative advertising are novel
Journal of International Business Studies
·
2008
·
3 authors
33
citations
Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance
Journal of International Business Studies
·
2003
·
3 authors
114
citations
Media and message effects on DTC prescription drug print advertising awareness
Journal of Advertising Research
·
2003
·
1 author
41
citations
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
Journal of International Marketing
·
2000
·
3 authors
604
citations
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Journal of Marketing Research
·
1997
·
3 authors
57
citations
Effects of Global Market Conditions on Brand Image Customization and Brand Performance
Journal of Advertising
·
1995
·
1 author
185
citations
The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies
Journal of Marketing Research
·
1995
·
1 author
574
citations
Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects
Journal of International Business Studies
·
1992
·
2 authors
1,150
citations
Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective
Journal of Consumer Research
·
1992
·
3 authors
88
citations
Depth versus Breadth Strategies for Global Brand Image Management
Journal of Advertising
·
1992
·
1 author
80
citations
Evaluating the effects of advertising and sales promotion campaigns
Industrial Marketing Management
·
1988
·
3 authors
25
citations