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Evaluating the effects of advertising and sales promotion campaigns · Study

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ArticleEvaluating the effects of advertising and sales promotion campaigns

C. Whan Park1988

Article1988

Evaluating the effects of advertising and sales promotion campaigns

C. Whan Park · Martin S. Roth · Philip F. Jacques

25 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1961A Model for Predictive Measurements of Advertising Effectiveness 1987Advertising and Promotion Management 1961A Model for Predictive Measurements of Advertising Effectiveness 1985How industrial salespeople gain customer trust 2000Repetitive Advertising and the Consumer 1984Selection and motivation of distribution intermediaries 1984Managerial Marketing for Industrial Firms 1984Managerial marketing for industrial firms

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2000Word-of-mouth referral sources for buyers of international corporate financial services 1993Intermediate Measures and Recognition Testing of Sponsorship Advertising at an LPGA Tournament 1989Industrial advertising budget approaches in the U.K.1991Key success factors in marketing mature products

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Year1988

Typearticle

Published1988-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(88)90015-6

openalex_workW2162879438

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