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Evaluating the effects of advertising and sales promotion campaigns

8 references·4 citing·38 second hop

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References

1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
1987Advertising and Promotion Management868 cited
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1985How industrial salespeople gain customer trust402 cited
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1984Selection and motivation of distribution intermediaries41 cited
1984Managerial Marketing for Industrial Firms39 cited
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2000Word-of-mouth referral sources for buyers of international corporate financial services33 cited
1993Intermediate Measures and Recognition Testing of Sponsorship Advertising at an LPGA Tournament25 cited
1989Industrial advertising budget approaches in the U.K.16 cited
1991Key success factors in marketing mature products14 cited

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