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Debra M. Desrochers · Study

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Debra M. Desrochers

5 works· latest 2009· 2 institutionscluster: provisionalORCID 0000-0002-7403-7530

h-index5

i105

Citations340

Works here5

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Most cited in this library

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents2009 · 110 citations
Analysis of Antitrust Challenges to Category Captain Arrangements2003 · 74 citations
Children's Exposure to TV Advertising in 1977 and 2004: Information for the Obesity Debate2007 · 55 citations
Adding consumer behavior insights to category management: Improving item placement decisions2006 · 52 citations
Marketing Research and Public Policy: The Case of Slotting Fees2002 · 49 citations

Works

5 shown

The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents

Journal of Business Ethics·2009·2 authors

110citations

Children's Exposure to TV Advertising in 1977 and 2004: Information for the Obesity Debate

PsycEXTRA Dataset·2007·3 authors·dataset

55citations

Adding consumer behavior insights to category management: Improving item placement decisions

Journal of Retailing·2006·2 authors

52citations

Analysis of Antitrust Challenges to Category Captain Arrangements

Journal of Public Policy & Marketing·2003·3 authors

74citations

Marketing Research and Public Policy: The Case of Slotting Fees

Journal of Public Policy & Marketing·2002·3 authors

49citations