Marketing Research and Public Policy: The Case of Slotting Fees

William L. Wilkie · Debra M. Desrochers · Gregory T. Gundlach

49 citations0/0 files storedJournal of Public Policy & Marketing

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Abstract

Worlds" A recent article about the U.S. marketing systemstressed that much of its operation occurs in millionsof private "behind the scenes " business episodes and thus remains unperceived by anyone beyond the individual participants (Wilkie and Moore 1999). This can present spe-

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1994Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting 1991Slotting Allowances and Resale Price Maintenance: A Comparison of Facilitating Practices 1999Marketing's Contributions to Society 2001The retail power-performance conundrum 2000Slotting Allowances and Fees: Schools of thought and the Views of Practicing Managers 2001New product introductions, slotting allowances, and retailer discretion

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