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Marketing Research and Public Policy: The Case of Slotting Fees

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References

1994Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting475 cited
1991Slotting Allowances and Resale Price Maintenance: A Comparison of Facilitating Practices292 cited
1999Marketing's Contributions to Society273 cited
2001The retail power-performance conundrum223 cited
2000Slotting Allowances and Fees: Schools of thought and the Views of Practicing Managers217 cited
2001New product introductions, slotting allowances, and retailer discretion59 cited

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2017Who is behind the stocking of energy-dense foods and beverages in small stores? The importance of food and beverage distributors41 cited
2021What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers34 cited
2009Changing retail power and performance in distribution channels33 cited
2018Assessing the sales effectiveness of differently located endcaps in a supermarket24 cited
2014Eyes in the Aisles15 cited
2009Pricing in Marketing Channels14 cited
2006

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Slotting and promotional allowances: red flags in the supply chain

14 cited

2009Slotting Allowances and Manufacturers' Retail Sales Effort13 cited

2004Observations on Teaching Marketing Ethics12 cited

2011Slotting allowances: a time series analysis of aggregate effects over three decades12 cited

2016Manufacturers and retailers in the global economy12 cited

2006A Multifirm Analysis of Slotting Fees10 cited

2007An international empirical analysis of the performance of manufacturers and retailers10 cited

2013Trade Sales Promotion Strategies and Marketing Performance in the Soft Drink Industries in Nigeria9 cited