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Barween Hikmat Al Kurdi · Study
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Author
Barween Hikmat Al Kurdi
68 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0002-0825-4617
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64
Citations
6,958
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68
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Most cited in this library
Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration
2019 · 330 citations
Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation
2022 · 315 citations
The effect of electronic human resources management on organizational health of telecommuni-cations companies in Jordan
2022 · 306 citations
Predicting the actual use of m-learning systems: a comparative approach using PLS-SEM and machine learning algorithms
2020 · 269 citations
The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning
2020 · 267 citations
Works
60 shown
The Impact of Using Virtual Reality (VR) and Augmented Reality (AR) on Museum Marketing to Enhance Visitors' Engagement, Enjoyment, and Experience
International Journal of Management and Marketing Intelligence
·
2025
·
4 authors
·
Open access
4
citations
Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia
International Review of Management and Marketing
·
2024
·
7 authors
·
Open access
15
citations
Factors affecting ChatGPT use in education employing TAM: A Jordanian universities’ perspective
International Journal of Data and Network Science
·
2024
·
9 authors
·
Open access
119
citations
Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan
International Journal of Data and Network Science
·
2023
·
7 authors
·
Open access
22
citations
Factors affecting employee social relations and happiness: SM-PLUS approach
Journal of Open Innovation Technology Market and Complexity
·
2023
·
6 authors
·
Open access
16
citations
The Impact of Digital marketing and Digital Payment on Financial Performance
International Conference on Business Analytics for Technology and Security (ICBATS)
·
2023
·
5 authors
·
other
17
citations
Impact of Metaverse and Marketing Innovation on Digital Transformation
International Conference on Business Analytics for Technology and Security (ICBATS)
·
2023
·
5 authors
·
other
15
citations
The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan
Studies in computational intelligence
·
2023
·
9 authors
·
chapter
29
citations
Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan
Studies in computational intelligence
·
2023
·
9 authors
·
chapter
25
citations
The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan
Studies in computational intelligence
·
2023
·
9 authors
·
chapter
21
citations
The Impact of Work-Life Balance on Organizational Commitment
Studies in computational intelligence
·
2023
·
9 authors
·
chapter
7
citations
The Effect of High Commitment Management Requirements in Achieving Strategic Entrepreneurship Through the Perceived Organizational Support in Iraqi Ministry of Health
Studies in computational intelligence
·
2023
·
2 authors
·
chapter
1
citations
The effect of information security on e-supply chain in the UAE logistics and distribution industry
Uncertain Supply Chain Management
·
2022
·
5 authors
·
Open access
89
citations
The effect of lean and agile operations strategy on improving order-winners: Empirical evidence from the UAE food service industry
Uncertain Supply Chain Management
·
2022
·
6 authors
·
Open access
72
citations
The impact of cyber resilience and robustness on supply chain performance: Evidence from the UAE chemical industry
Uncertain Supply Chain Management
·
2022
·
5 authors
·
Open access
62
citations
The effect of teaching methods on university students’ intention to use online learning: Technology Acceptance Model (TAM) validation and testing
International Journal of Data and Network Science
·
2022
·
5 authors
·
Open access
21
citations
Factors affecting social networks acceptance: An extension to the technology acceptance model using PLS-SEM and Machine Learning Approach
International Journal of Data and Network Science
·
2022
·
2 authors
·
Open access
18
citations
The Adoption of Metaverse Systems: A hybrid SEM - ML Method
International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME)
·
2022
·
6 authors
·
other
·
Open access
17
citations
A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers
Electronics
·
2022
·
7 authors
·
Open access
125
citations
RETRACTED ARTICLE: Fuzzy assisted human resource management for supply chain management issues
Annals of Operations Research
·
2022
·
9 authors
228
citations
Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation
International Journal of Data and Network Science
·
2022
·
5 authors
·
Open access
315
citations
The effect of electronic human resources management on organizational health of telecommuni-cations companies in Jordan
International Journal of Data and Network Science
·
2022
·
7 authors
·
Open access
306
citations
The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention
International Journal of Data and Network Science
·
2022
·
6 authors
·
Open access
257
citations
The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets
International Journal of Data and Network Science
·
2022
·
6 authors
·
Open access
243
citations
A conceptual model for the adoption of autonomous robots in supply chain and logistics industry
Uncertain Supply Chain Management
·
2022
·
6 authors
·
Open access
233
citations
The influence of supply chain partners’ integrations on organizational performance: The moderating role of trust
Uncertain Supply Chain Management
·
2022
·
6 authors
·
Open access
195
citations
The effect of e-payment and online shopping on sales growth: Evidence from banking industry
International Journal of Data and Network Science
·
2022
·
5 authors
·
Open access
194
citations
The role of digital marketing, CSR policy and green marketing in brand development
International Journal of Data and Network Science
·
2022
·
5 authors
·
Open access
123
citations
Does the Past Affect the Future? An Analysis of Consumers’ Dining Intentions towards Green Restaurants in the UK
Sustainability
·
2021
·
5 authors
·
Open access
24
citations
E-HRM practices and sustainable competitive advantage from HR practitioner’s perspective: A mediated moderation analysi
International Journal of Data and Network Science
·
2021
·
5 authors
·
Open access
49
citations
Factors Affecting the Use of Smart Mobile Examination Platforms by Universities’ Postgraduate Students during the COVID-19 Pandemic: An Empirical Study
Informatics
·
2021
·
8 authors
·
Open access
108
citations
The moderation effect of gender on accepting electronic payment technology: a study on United Arab Emirates consumers
Review of International Business and Strategy
·
2021
·
4 authors
187
citations
Predicting the intention to use google glass: A comparative approach using machine learning models and PLS-SEM
International Journal of Data and Network Science
·
2021
·
6 authors
·
Open access
266
citations
An Investigation of the Role of Supply Chain Visibility into the Scottish Blood Supply Chain
Journal of Legal Ethical and Regulatory Issues
·
2021
·
5 authors
129
citations
The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach
Advances in intelligent systems and computing
·
2021
·
5 authors
·
other
·
Open access
77
citations
Gender Discrimination at Workplace: Do Artificial Intelligence (AI) and Machine Learning (ML) Have Opinions About It
Advances in intelligent systems and computing
·
2021
·
4 authors
·
other
75
citations
Factors Impacts Organization Digital Transformation and Organization Decision Making During Covid19 Pandemic
Studies in systems, decision and control
·
2021
·
4 authors
·
chapter
73
citations
The Interplay among HRM Practices, Job Satisfaction and Intention to Leave: An Empirical Investigation
Journal of Legal Ethical and Regulatory Issues
·
2021
·
5 authors
44
citations
Digital transformation metrics: A conceptual view
Academy of Information and Management Sciences journal
·
2021
·
5 authors
32
citations
The Main Catalysts for Collaborative R&D Projects in Dubai Industrial Sector
Advances in intelligent systems and computing
·
2021
·
4 authors
·
other
31
citations
Digital Strategies: A Systematic Literature Review
Advances in intelligent systems and computing
·
2021
·
4 authors
·
other
31
citations
The Four Streams of Decision Making Approaches: Brief Summary and Discussion
Advances in intelligent systems and computing
·
2021
·
3 authors
·
other
8
citations
Predicting the actual use of m-learning systems: a comparative approach using PLS-SEM and machine learning algorithms
Interactive Learning Environments
·
2020
·
5 authors
269
citations
Factors Influencing Electronic Service Quality on Electronic Loyalty in Online Shopping Context: Data Analysis Approach
Studies in computational intelligence
·
2020
·
4 authors
·
chapter
36
citations
The Effect of Digital Transformation on Product Innovation: A Critical Review
Advances in intelligent systems and computing
·
2020
·
3 authors
·
other
89
citations
The Effect of Work Environment Happiness on Employee Leadership
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
86
citations
The Impact of Ethical Leadership on Employees Performance: A Systematic Review
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
85
citations
Performance Appraisal on Employees’ Motivation: A Comprehensive Analysis
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
65
citations
The Influence of Service Quality on Customer Retention: A Systematic Review in the Higher Education
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
65
citations
Factors Affect Customer Retention: A Systematic Review
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
61
citations
Internal Factors Affect Knowledge Management and Firm Performance: A Systematic Review
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
55
citations
The Impacts of Communication Ethics on Workplace Decision Making and Productivity
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
51
citations
The Impact of the Behavioral Factors on Investment Decision-Making: A Systemic Review on Financial Institutions
Advances in intelligent systems and computing
·
2020
·
4 authors
·
other
28
citations
Investigating a theoretical framework for e-learning technology acceptance
International Journal of Power Electronics and Drive Systems/International Journal of Electrical and Computer Engineering
·
2020
·
3 authors
·
Open access
202
citations
An Empirical Investigation into Examination of Factors Influencing University Students’ Behavior towards Elearning Acceptance Using SEM Approach
International Journal of Interactive Mobile Technologies (iJIM)
·
2020
·
5 authors
·
Open access
189
citations
The impact of employee satisfaction on customer satisfaction: Theoretical and empirical underpinning
Management Science Letters
·
2020
·
3 authors
·
Open access
267
citations
Do perceived service value, quality, price fairness and service recovery shape customer satisfaction and delight? A practical study in the service telecommunication context
Uncertain Supply Chain Management
·
2020
·
4 authors
·
Open access
263
citations
Employee retention and organizational performance: Evidence from banking industry
Management Science Letters
·
2020
·
3 authors
·
Open access
225
citations
Examining the Main Mobile Learning System Drivers’ Effects: A Mix Empirical Examination of Both the Expectation-Confirmation Model (ECM) and the Technology Acceptance Model (TAM)
Advances in intelligent systems and computing
·
2019
·
3 authors
·
other
120
citations
Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration
Management Science Letters
·
2019
·
4 authors
·
Open access
330
citations