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Dae Hee Kwak · Study
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Author
Dae Hee Kwak
25 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-1954-5938
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25
Citations
1,165
Works here
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Most cited in this library
Symbolic purchase in sport: the roles of self‐image congruence and perceived quality
2009 · 187 citations
Consumers’ Responses to Public Figures’ Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands
2015 · 132 citations
Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies
2015 · 84 citations
Coping With Athlete Endorsers’ Immoral Behavior: Roles of Athlete Identification and Moral Emotions on Moral Reasoning Strategies
2016 · 82 citations
Exploring the Role of Emotions on Sport Consumers' Behavioral and Cognitive Responses to Marketing Stimuli
2011 · 76 citations
Works
25 shown
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research
Sport Marketing Quarterly
·
2023
·
8 authors
·
Open access
16
citations
Knowledge of automated journalism moderates evaluations of algorithmically generated news
New Media & Society
·
2022
·
3 authors
34
citations
It’s Okay to be Not Okay: An Analysis of Twitter Responses to Naomi Osaka’s Withdrawal due to Mental Health Concerns
Communication & Sport
·
2022
·
1 author
32
citations
When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source
European Sport Management Quarterly
·
2021
·
2 authors
14
citations
Cultural cognition and endorser scandal: Impact of consumer information processing mode on moral judgment in the endorsement context
Journal of Business Research
·
2020
·
3 authors
32
citations
“If You Ain’t First, You’re Last!” Understanding Identity Threat, Team Identification, and Advertisement Messages When Your Favorite Team Loses
Journal of Sport Management
·
2020
·
2 authors
13
citations
Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors
Telematics and Informatics
·
2019
·
4 authors
28
citations
Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics
Journal of Global Sport Management
·
2018
·
3 authors
16
citations
Feelings of gratitude: a mechanism for consumer reciprocity
European Sport Management Quarterly
·
2017
·
3 authors
22
citations
Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?
Journal of Promotion Management
·
2017
·
3 authors
19
citations
Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser
Sport Management Review
·
2016
·
2 authors
27
citations
Coping With Athlete Endorsers’ Immoral Behavior: Roles of Athlete Identification and Moral Emotions on Moral Reasoning Strategies
Journal of Sport Management
·
2016
·
3 authors
82
citations
Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Journal of Product & Brand Management
·
2015
·
3 authors
52
citations
Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies
Journal of Sport Management
·
2015
·
3 authors
84
citations
Sponsorship-Linked Marketing: Introduction to Topics
Journal of Sport Management
·
2015
·
2 authors
·
Open access
20
citations
Consumers’ Responses to Public Figures’ Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands
Journal of Business Ethics
·
2015
·
2 authors
132
citations
The Overestimation Phenomenon in a Skill-Based Gaming Context: The Case of March Madness Pools
Journal of Gambling Studies
·
2015
·
1 author
11
citations
Revisiting the Team Identification-Value-Purchase Relationship in the Team-Licensed Merchandise Consumption Context: A Multidimensional Consumer Value Approach
Sport Marketing Quarterly
·
2014
·
2 authors
44
citations
Ad-Evoked Illusory Judgments in Fantasy Sports Participation: Effects of Customization Level and Expert Information
Journal of Sport Management
·
2013
·
3 authors
20
citations
Exploring the Role of Emotions on Sport Consumers' Behavioral and Cognitive Responses to Marketing Stimuli
European Sport Management Quarterly
·
2011
·
3 authors
76
citations
Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
International Journal of Sports Marketing and Sponsorship
·
2011
·
2 authors
49
citations
User- Versus Mainstream-Media-Generated Content: Media Source, Message Valence, and Team Identification and Sport Consumers’ Response
International Journal of Sport Communication
·
2010
·
3 authors
57
citations
The impact of cause-related marketing (CRM) in spectator sport
Journal of Management & Organization
·
2010
·
3 authors
48
citations
Examining Television Consumers of Mixed Martial Arts: The Relationship Among Risk Taking, Emotion, Attitude, and Actual Sport-Media-Consumption Behavior
International Journal of Sport Communication
·
2010
·
3 authors
50
citations
Symbolic purchase in sport: the roles of self‐image congruence and perceived quality
Management Decision
·
2009
·
2 authors
187
citations