Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites

Dae Hee Kwak · Stephen R. McDaniel

49 citations0/0 files storedInternational Journal of Sports Marketing and Sponsorship

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Technology Adoption and User Behaviour Sports, Gender, and Society Sports Analytics and Performance

Abstract

This research examines antecedents to consumer adoption of a popular form of online entertainment - fantasy sports leagues. Employing Davis' (1989) Technology Acceptance Model as a theoretical framework, the study found that attitude toward the televised sport (American professional football), perceived ease of using in relation to fantasy sports websites, perceived knowledge of the sport and subjective norms all played a role in explaining participants' attitudes and behavioural intentions towards playing fantasy football.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions

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