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Krzysztof Kubacki · Study
Home
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Author
Krzysztof Kubacki
44 works
· latest 2023
· 5 institutions
cluster: provisional
ORCID 0000-0002-4002-5996
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39
Citations
2,017
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Most cited in this library
Minimizing alcohol harm: A systematic social marketing review (2000–2014)
2015 · 193 citations
Using two-step cluster analysis to identify homogeneous physical activity groups
2015 · 145 citations
Using social media to create engagement: a social marketing review
2019 · 142 citations
Promoting active travel to school: a systematic review (2010–2016)
2017 · 114 citations
National and regional ethnocentrism: a case study of beer consumers in Poland
2011 · 107 citations
Works
44 shown
Empirical business research on modern slavery in supply chains: A systematic review
Journal of Business Research
·
2023
·
2 authors
·
review
·
Open access
52
citations
The antecedents to social impact in inter-organizational relationships – A systematic review and future research agenda
Industrial Marketing Management
·
2021
·
3 authors
·
review
·
Open access
34
citations
A review of social marketing interventions in low- and middle-income countries (2010–2019)
Journal of Social Marketing
·
2021
·
3 authors
·
Open access
35
citations
Inter-organisational relationships for social impact: A systematic literature review
Journal of Business Research
·
2021
·
3 authors
·
review
·
Open access
62
citations
Co-designing social marketing programs with “bottom of the pyramid” citizens
International Journal of Market Research
·
2020
·
4 authors
·
Open access
22
citations
Virtual reality in social marketing: a process evaluation
Marketing Intelligence & Planning
·
2019
·
7 authors
·
Open access
59
citations
Using social media to create engagement: a social marketing review
Journal of Social Marketing
·
2019
·
4 authors
·
Open access
142
citations
Can the theory of planned behaviour explain walking to and from school among Australian children? A social marketing formative research study
International Journal of Nonprofit and Voluntary Sector Marketing
·
2017
·
3 authors
26
citations
Social marketing targeting Indigenous peoples: a systematic review
Health Promotion International
·
2017
·
2 authors
·
review
·
Open access
44
citations
An empirical examination of the ecological and cognitive active commuting framework
Health Education
·
2017
·
3 authors
20
citations
Promoting active travel to school: a systematic review (2010–2016)
BMC Public Health
·
2017
·
3 authors
·
review
·
Open access
114
citations
The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia
Journal of Marketing Education
·
2017
·
3 authors
·
Open access
76
citations
Religiousness and digital piracy among young consumers in an emerging market
Young Consumers Insight and Ideas for Responsible Marketers
·
2017
·
4 authors
24
citations
A Human Rights-Based Approach to the Social Good in Social Marketing
Journal of Business Ethics
·
2017
·
2 authors
48
citations
Segmentation in Social Marketing
Springer eBooks
·
2016
·
3 authors
·
book
94
citations
An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
Springer eBooks
·
2016
·
7 authors
·
chapter
30
citations
Why We Need Segmentation When Designing Social Marketing Programs
Springer eBooks
·
2016
·
3 authors
·
chapter
18
citations
Expanding the Formative Research Toolkit
Springer eBooks
·
2016
·
2 authors
·
chapter
8
citations
Projective Techniques
Springer eBooks
·
2016
·
2 authors
·
chapter
8
citations
Understanding caregivers’ intentions for their child to walk to school: Further application of the theory of planned behavior
Health Marketing Quarterly
·
2016
·
3 authors
23
citations
Community-based social marketing: effects on social norms
Journal of Social Marketing
·
2016
·
3 authors
·
Open access
44
citations
What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Marketing Intelligence & Planning
·
2016
·
3 authors
26
citations
Segmentation in social marketing: Process, methods and application
·
2016
·
3 authors
·
book
36
citations
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)
Young Consumers Insight and Ideas for Responsible Marketers
·
2015
·
3 authors
·
review
·
Open access
80
citations
A theoretical approach to segmenting children’s walking behaviour
Young Consumers Insight and Ideas for Responsible Marketers
·
2015
·
3 authors
41
citations
Using two-step cluster analysis to identify homogeneous physical activity groups
Marketing Intelligence & Planning
·
2015
·
4 authors
145
citations
No pain, no gain: insights into changing individual volitional behaviour
International Journal of Nonprofit and Voluntary Sector Marketing
·
2015
·
5 authors
4
citations
Minimizing alcohol harm: A systematic social marketing review (2000–2014)
Journal of Business Research
·
2015
·
4 authors
·
Open access
193
citations
The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness
Journal of Social Marketing
·
2015
·
2 authors
23
citations
Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement
Applying quality of life research
·
2015
·
5 authors
·
chapter
22
citations
Ideas in Marketing: Finding the New and Polishing the Old
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
1 author
·
book
42
citations
Contemporary Issues in Social Marketing
·
2013
·
2 authors
·
other
50
citations
Music, Markets and Consumption
Goodfellow Publishers Ltd eBooks
·
2013
·
3 authors
·
book
·
Open access
29
citations
Music Consumption
Goodfellow Publishers Ltd eBooks
·
2013
·
3 authors
·
chapter
6
citations
‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism
Journal of Marketing Management
·
2012
·
5 authors
·
Open access
58
citations
Markets, music and all that jazz
European Journal of Marketing
·
2011
·
2 authors
23
citations
National and regional ethnocentrism: a case study of beer consumers in Poland
British Food Journal
·
2011
·
4 authors
107
citations
Jazz musicians: creating service experience in live performance
International Journal of Contemporary Hospitality Management
·
2008
·
1 author
28
citations
Polish nightclubs and bars: Management insights into what customers really want
Journal of East European Management Studies
·
2008
·
4 authors
·
Open access
15
citations
Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model
Journal of Marketing Communications
·
2007
·
3 authors
24
citations
Comparing nightclub customers’ preferences in existing and emerging markets
International Journal of Hospitality Management
·
2007
·
4 authors
27
citations
Artists' attitudes to marketing: a cross‐cultural perspective
International Journal of Nonprofit and Voluntary Sector Marketing
·
2006
·
2 authors
9
citations
Paying the piper: a study of musicians and the music business
International Journal of Nonprofit and Voluntary Sector Marketing
·
2005
·
2 authors
11
citations
Mass Marketing, Music, and Morality
Journal of Marketing Management
·
2004
·
2 authors
35
citations