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An Umbrella Review of the Use of Segmentation in Social Marketing Interventions · Study

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ChapterAn Umbrella Review of the Use of Segmentation in Social Marketing Interventions

Krzysztof Kubacki2016

Chapter2016

An Umbrella Review of the Use of Segmentation in Social Marketing Interventions

Krzysztof Kubacki · Sharyn Robyn Rundle-Thiele · Bo Pang · Julia Carins · Joy E. Parkinson · Haruka Fujihira +1 more

30 citations·0/0 files stored·Springer eBooks

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Behavioral Health and Interventions Smoking Behavior and Cessation Public Health Policies and Education

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References

2002Marketing Social Marketing in the Social Change Marketplace 2007A systematic review of social marketing effectiveness 2014Methods for knowledge synthesis: An overview 2013Eating for the better: a social marketing review (2000–2012)1998Market Segmentation: How to Do It, How to Profit from It 2015Minimizing alcohol harm: A systematic social marketing review (2000–2014)2012Theory and Model Use in Social Marketing Health Interventions 2015Using two-step cluster analysis to identify homogeneous physical activity groups

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2019Profiling Green Consumers 2021Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis

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Year2016

Typechapter

Published2016-10-21

VenueSpringer eBooks

Languageen

Citations30

Files0 public / 0

ShelfBehavioral Health and Interventions

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doi10.1007/978-981-10-1835-0_2

openalex_workW2536673153

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