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Paurav Shukla · Study
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Author
Paurav Shukla
37 works
· latest 2025
· 6 institutions
cluster: provisional
ORCID 0000-0003-1957-8622
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36
Citations
3,468
Works here
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Most cited in this library
Comparing the importance of luxury value perceptions in cross-national contexts
2011 · 383 citations
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
2010 · 309 citations
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
2012 · 262 citations
Customer commitment to luxury brands: Antecedents and consequences
2015 · 248 citations
Status consumption in cross‐national context
2010 · 210 citations
Works
37 shown
Luxury: Where Next?
Psychology and Marketing
·
2025
·
5 authors
·
Open access
26
citations
Should Global Brands Engage in Brand Activism?
Journal of International Marketing
·
2024
·
3 authors
·
Open access
29
citations
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions
European Journal of Marketing
·
2023
·
3 authors
·
Open access
26
citations
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions
International Journal of Advertising
·
2023
·
2 authors
40
citations
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Journal of Business Research
·
2022
·
2 authors
·
Open access
48
citations
When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions
Journal of Business Research
·
2022
·
2 authors
65
citations
Managing the Challenge of Luxury Democratization: A Multicountry Analysis
Journal of International Marketing
·
2022
·
5 authors
·
Open access
36
citations
The influence of creative packaging design on customer motivation to process and purchase decisions
Journal of Business Research
·
2022
·
3 authors
·
Open access
89
citations
When endorsers behave badly: consumer self-expression and negative meaning transfer
International Journal of Advertising
·
2021
·
3 authors
·
Open access
17
citations
Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions
Journal of Business Research
·
2021
·
3 authors
80
citations
When luxury brand rejection causes brand dilution
Journal of Business Research
·
2021
·
2 authors
19
citations
Minimalism in consumption: A typology and brand engagement strategies
Journal of Business Research
·
2021
·
3 authors
160
citations
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
International Business Review
·
2020
·
2 authors
59
citations
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits
International Marketing Review
·
2020
·
4 authors
·
Open access
20
citations
Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions
Psychology and Marketing
·
2019
·
3 authors
·
Open access
73
citations
Me, my brand and I: Consumer responses to luxury brand rejection
Journal of Business Research
·
2017
·
2 authors
·
Open access
35
citations
Country-of-origin misclassification awareness and consumers’ behavioral intentions
International Marketing Review
·
2017
·
2 authors
·
Open access
62
citations
Customer commitment to luxury brands: Antecedents and consequences
Journal of Business Research
·
2015
·
3 authors
·
Open access
248
citations
They are not all same: variations in Asian consumers’ value perceptions of luxury brands
Marketing Letters
·
2015
·
3 authors
·
Open access
115
citations
Impact of value perceptions on luxury purchase intentions: a developed market comparison
Luxury Research J
·
2015
·
2 authors
·
Open access
72
citations
The direct and interactive effects of store‐level promotions on impulse purchase: Moderating impact of category familiarity and normative influences
Journal of Consumer Behaviour
·
2013
·
2 authors
·
Open access
30
citations
The impact of organizational efforts on consumer concerns in an online context
Information & Management
·
2013
·
1 author
·
Open access
55
citations
The moderating influence of socio‐demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Journal of Consumer Behaviour
·
2013
·
3 authors
56
citations
Communicating responsibility-practicing irresponsibility in CSR advertisements
Journal of Business Research
·
2013
·
4 authors
161
citations
Effects of consumer psychographics and store characteristics in influencing shopping value and store switching
Journal of Consumer Behaviour
·
2013
·
2 authors
59
citations
Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
Psychology and Marketing
·
2013
·
2 authors
92
citations
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
International Marketing Review
·
2012
·
1 author
262
citations
Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
Journal of Business and Industrial Marketing
·
2012
·
3 authors
112
citations
Comparing the importance of luxury value perceptions in cross-national contexts
Journal of Business Research
·
2011
·
2 authors
383
citations
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
Journal of World Business
·
2010
·
1 author
309
citations
Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment
Services Marketing Quarterly
·
2010
·
1 author
58
citations
Status consumption in cross‐national context
International Marketing Review
·
2010
·
1 author
210
citations
Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry
ResearchOnline (Glasgow Caledonian University)
·
2010
·
3 authors
·
Open access
19
citations
Impact of contextual factors, brand loyalty and brand switching on purchase decisions
Journal of Consumer Marketing
·
2009
·
1 author
79
citations
Conspicuous consumption among middle age consumers: psychological and brand antecedents
Journal of Product & Brand Management
·
2008
·
1 author
174
citations
Effect of product usage, satisfaction and involvement on brand switching behaviour
Asia Pacific Journal of Marketing and Logistics
·
2004
·
1 author
89
citations
Networking industrial clusters: a case of Rajkot diesel engine industry
ePrints Soton (University of Southampton)
·
2002
·
1 author
·
other
1
citations