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Customer commitment to luxury brands: Antecedents and consequences · Study

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ArticleCustomer commitment to luxury brands: Antecedents and consequences

Paurav Shukla2015

OA

Articlegreen2015

Customer commitment to luxury brands: Antecedents and consequences

Paurav Shukla · Madhumita Banerjee · Jaywant Singh

248 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 248 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1980Understanding Attitudes and Predicting Social Behavior 1994The Commitment-Trust Theory of Relationship Marketing 1990The measurement and antecedents of affective, continuance and normative commitment to the organization 1987Developing Buyer-Seller Relationships 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 2001Commitment in the workplace: toward a general model 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels

Cited by

2018Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media 2018Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees 2018Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships 2016Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations 2020Be creative, my friend! Engaging users on Instagram by promoting positive emotions 2020The consumer behavior of luxury goods: a review and research agenda 2018Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality 2019Brand engagement and experience in online services

Details

Year2015

Typearticle

Published2015-08-19

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations248

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2015.08.004

openalex_workW2116986118

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