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DeAnna S. Kempf · Study

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DeAnna S. Kempf

8 works· latest 2006· 2 institutionscluster: provisional

h-index8

i108

Citations1,306

Works here8

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Most cited in this library

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach1998 · 502 citations
Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products1999 · 364 citations
Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach1998 · 187 citations
The effects of gender on processing advertising and product trial information2006 · 71 citations
Advertising Message Involvement: The Role of Enduring and Situational Factors1999 · 65 citations

Works

8 shown

The effects of gender on processing advertising and product trial information

Marketing Letters·2006·3 authors

71citations

Advertising's Influence on Subsequent Product Trial Processing

Journal of Advertising·2001·2 authors

48citations

Advertising Message Involvement: The Role of Enduring and Situational Factors

Journal of Current Issues & Research in Advertising·1999·3 authors

65citations

Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products

Psychology and Marketing·1999·1 author

364citations

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

Journal of Marketing Research·1998·2 authors

502citations

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

Journal of Marketing Research·1998·1 author

187citations

Gender Differences in Information Processing Confidence in an Advertising Context: a Preliminary Study

ACR North American Advances·1997·3 authors

44citations

The price-choice relationship: A contingent processing approach

Journal of Business Research·1995·3 authors

25citations