Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

DeAnna S. Kempf

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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Deanna S. Kempf, Robert E. Smith, Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach, Journal of Marketing Research, Vol. 35, No. 3 (Aug., 1998), pp. 325-338

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