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Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
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  • 2011Is It the Review or the Reviewer? a Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness133 cited

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  • 2008Customer Self-Efficacy in Technology-Based Self-Service128 cited
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  • 2017Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience118 cited