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Service branding: consumer verdicts on service brands · Study

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ArticleService branding: consumer verdicts on service brands

Debra Grace2004

OA

Articlegreen2004

Service branding: consumer verdicts on service brands

Debra Grace · Aron O’Cass

178 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1992Measuring Service Quality: A Reexamination and Extension 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2001Consumer perceived value: The development of a multiple item scale 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

Cited by

2019Elements of destination brand equity and destination familiarity regarding travel intention 2012Examining the antecedents of positive employee brand‐related attitudes and behaviours 2009Some insights on conceptualizing and measuring service quality 2018Effect of employee empathy on customer satisfaction and loyalty during employee–customer interactions: The mediating role of customer affective commitment and perceived service quality

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2003An exploratory perspective of service brand associationsarticle · 16 shared references 2004Examining service experiences and post‐consumption evaluationsarticle · 14 shared references 2005Examining the effects of service brand communications on brand evaluationarticle · 13 shared references 2004Exploring consumer experiences with a service brandarticle · 12 shared references 2013The effects of service brand dimensions on brand loyaltyarticle · 12 shared references 2002Brand associations: looking through the eye of the beholderarticle · 10 shared references

Details

Year2004

Typearticle

Published2004-08-05

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations178

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jretconser.2004.05.002

openalex_workW2004452297

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2013

The effects of service brand dimensions on brand loyalty

2007Multiple roles of brands in business‐to‐business services

2019Impact of core-product and service-encounter quality, attitude, image, trust and love on repurchase

2014Motivational drivers that fuel employees to champion the hospitality brand