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Service branding: consumer verdicts on service brands

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References

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1992Measuring Service Quality: A Reexamination and Extension10,646 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
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1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
1998Issues and opinion on structural equation modeling4,577 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
1985Materialism: Trait Aspects of Living in the Material World1,964 cited
1996A Reexamination of the Determinants of Consumer Satisfaction1,904 cited
2000Cultivating Service Brand Equity1,733 cited

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1997Personal Computing Acceptance Factors in Small Firms: A Structural Equation Model11,667 cited

1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited

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2015Retailer Brand Equity: Conceptualization and Measurement67 cited
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