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Motivational drivers that fuel employees to champion the hospitality brand · Study

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ArticleMotivational drivers that fuel employees to champion the hospitality brand

Lina Xiong2014

Article2014

Motivational drivers that fuel employees to champion the hospitality brand

Lina Xiong · Ceridwyn King

91 citations·0/0 files stored·International Journal of Hospitality Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Job Satisfaction and Organizational Behavior

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1988On the Evaluation of Structural Equation Models 2000Structural equation modeling with AMOS: basic concepts, applications, and programming

Cited by

2018Green supply chain practice adoption and firm performance: manufacturing SMEs in Uganda 2016From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry 2017The effects of generational work values on employee brand attitude and behavior: A multi-group analysis 2017Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y

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2019Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalizationarticle · 30 shared references 2013“That's not my job”: Exploring the employee perspective in the development of brand ambassadorsarticle · 27 shared references 2017Too much of a good thing? Examining how proactive personality affects employee brand performance under formal and informal organizational supportarticle · 18 shared references 2016The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviourarticle · 15 shared references 2018An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industryarticle · 15 shared references 2014The role of brand communications on front line service employee beliefs, behaviors, and performancearticle · 14 shared references

Details

Year2014

Typearticle

Published2014-11-01

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations91

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.ijhm.2014.10.009

openalex_workW2084775841

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2018Speaking up because it’s my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations

2022Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective

2020Hospitality employee and customer role in value co-creation: Personal, organizational and collaborative outcomes

2019Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization