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Aron O’Cass · Study
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Author
Aron O’Cass
88 works
· latest 2022
· 5 institutions
cluster: provisional
ORCID 0000-0003-0127-3759
Works
60 shown
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Industrial Marketing Management
·
2022
·
3 authors
37
citations
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
International Journal of Consumer Studies
·
2021
·
5 authors
·
review
2,355
citations
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Industrial Marketing Management
·
2020
·
3 authors
150
citations
Antecedents of Product Innovativeness and Customer Value in Bottom of the Pyramid Markets--Model
PsycTESTS Dataset
·
2019
·
4 authors
·
dataset
1
citations
Can collaboration help base of the pyramid firms offer affordable products
·
2019
·
4 authors
0
citations
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Industrial Marketing Management
·
2018
·
4 authors
37
citations
Contemporary Issues and Critical Challenges on Innovation in Services
Journal of Product Innovation Management
·
2018
·
2 authors
35
citations
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Tourism Management
·
2017
·
3 authors
69
citations
Status consumption in newly emerging countries: The influence of personality traits and the mediating role of motivation to consume conspicuously
Journal of Retailing and Consumer Services
·
2017
·
3 authors
·
Open access
82
citations
Unpacking brand management superiority
European Journal of Marketing
·
2017
·
3 authors
47
citations
Why doesn’t our branding pay off: optimising the effects of branding through innovation
European Journal of Marketing
·
2016
·
3 authors
·
Open access
32
citations
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Industrial Marketing Management
·
2016
·
4 authors
·
Open access
102
citations
Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination
Journal of Retailing and Consumer Services
·
2015
·
3 authors
·
Open access
159
citations
An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers
Tourism Management
·
2015
·
2 authors
·
Open access
95
citations
Anatomy of entrepreneurial marketing
Journal of Strategic Marketing
·
2015
·
2 authors
·
Open access
33
citations
Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity and attention-to-detail
Industrial Marketing Management
·
2015
·
2 authors
·
Open access
95
citations
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Journal of Strategic Marketing
·
2015
·
2 authors
·
Open access
54
citations
Achieving service quality through service innovation exploration – exploitation: the critical role of employee empowerment and slack resources
Journal of Services Marketing
·
2015
·
2 authors
·
Open access
94
citations
The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies
Journal of Small Business Management
·
2015
·
3 authors
·
Open access
97
citations
Are young adult Chinese status and fashion clothing brand conscious?
Journal of Fashion Marketing and Management
·
2014
·
2 authors
·
Open access
59
citations
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
Industrial Marketing Management
·
2014
·
3 authors
·
Open access
131
citations
Can Islam and status consumption live together in the house of fashion clothing?
Journal of Fashion Marketing and Management
·
2013
·
3 authors
·
Open access
90
citations
In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults
Journal of Retailing and Consumer Services
·
2013
·
2 authors
·
Open access
107
citations
Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities
Australasian Marketing Journal (AMJ)
·
2013
·
3 authors
·
Open access
211
citations
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
International Small Business Journal Researching Entrepreneurship
·
2013
·
2 authors
·
Open access
164
citations
Empowering senior citizens via third places: research driven model development of seniors ' empowerment and social engagement in social places
Journal of Services Marketing
·
2013
·
2 authors
·
Open access
37
citations
Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality
Journal of Sport Management
·
2012
·
2 authors
·
Open access
58
citations
An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model
Journal of Services Marketing
·
2012
·
2 authors
·
Open access
76
citations
Anatomy of service innovation: Introduction to the special issue
Journal of Business Research
·
2012
·
3 authors
·
editorial
·
Open access
37
citations
In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions
Journal of Product Innovation Management
·
2012
·
2 authors
·
Open access
296
citations
Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
Journal of Business Research
·
2012
·
2 authors
·
Open access
170
citations
Innovation and business success: The mediating role of customer participation
Journal of Business Research
·
2012
·
2 authors
·
Open access
353
citations
Creating superior customer value for B2B firms through supplier firm capabilities
Industrial Marketing Management
·
2011
·
2 authors
·
Open access
229
citations
Performance implications of market orientation, marketing resources, and marketing capabilities
Journal of Marketing Management
·
2011
·
2 authors
·
Open access
117
citations
An E-Retailing Assessment of Perceived Website-Service Innovativeness: Implications for Website Quality Evaluations, Trust, Loyalty and Word of Mouth
Australasian Marketing Journal (AMJ)
·
2011
·
2 authors
·
Open access
147
citations
Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity
Industrial Marketing Management
·
2011
·
2 authors
·
Open access
148
citations
Managing web site performance taking account of the contingency role of branding in multi‐channel retailing
Journal of Consumer Marketing
·
2011
·
2 authors
·
Open access
40
citations
Winning through innovation and marketing: Lessons from Australia and Vietnam
Industrial Marketing Management
·
2011
·
2 authors
·
Open access
89
citations
Achieving customer satisfaction in services firms via branding capability and customer empowerment
Journal of Services Marketing
·
2011
·
2 authors
·
Open access
90
citations
Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability
Journal of Services Marketing
·
2011
·
2 authors
·
Open access
32
citations
Developing a framework for understanding e‐service quality, its antecedents, consequences, and mediators
Managing Service Quality
·
2011
·
2 authors
·
Open access
151
citations
Technological turbulence, supplier market orientation, and buyer satisfaction
Journal of Business Research
·
2010
·
4 authors
66
citations
Value creation architecture and engineering
European Business Review
·
2010
·
2 authors
32
citations
Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance
British Journal of Management
·
2010
·
2 authors
·
Open access
193
citations
Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites
Journal of Services Marketing
·
2010
·
2 authors
·
Open access
347
citations
Examining the effects of website‐induced flow in professional sporting team websites
Internet Research
·
2010
·
2 authors
173
citations
Implementing competitive strategies: the role of responsive and proactive market orientations
European Journal of Marketing
·
2010
·
2 authors
·
Open access
163
citations
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
European Journal of Marketing
·
2009
·
2 authors
·
Open access
280
citations
The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance
Industrial Marketing Management
·
2009
·
2 authors
·
Open access
216
citations
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
Journal of Product & Brand Management
·
2008
·
2 authors
190
citations
Understanding the role of retail store service in light of self‐image–store image congruence
Psychology and Marketing
·
2008
·
2 authors
·
Open access
105
citations
Creating value offerings via operant resource-based capabilities
Industrial Marketing Management
·
2008
·
2 authors
276
citations
Market orientation versus innovative culture: two routes to superior brand performance
European Journal of Marketing
·
2007
·
2 authors
·
Open access
239
citations
Balancing external adaptation and internal effectiveness: Achieving better brand performance
Journal of Business Research
·
2006
·
2 authors
·
Open access
117
citations
Antecedents and Consequences of Social Issue Advertising Believability
Journal of Nonprofit & Public Sector Marketing
·
2006
·
2 authors
·
Open access
51
citations
Foreign Wine Consumption in Australia
Journal of Food Products Marketing
·
2006
·
2 authors
19
citations
Foreign wine consumption in Australia : the influence of consumer perceptions to foreign cultures on wine choice
QUT Business School
·
2006
·
2 authors
2
citations
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Journal of Business Research
·
2005
·
3 authors
·
Open access
431
citations
Examining the effects of service brand communications on brand evaluation
Journal of Product & Brand Management
·
2005
·
2 authors
169
citations
Exploring Anti-Smoking and Anti-Binge Drinking Issues in the Context of Generally Accepted Consumer Theory
Journal of Nonprofit & Public Sector Marketing
·
2004
·
2 authors
12
citations