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The price-choice relationship: A contingent processing approach · Study

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ArticleThe price-choice relationship: A contingent processing approach

Richard W. Olshavsky1995

Article1995

The price-choice relationship: A contingent processing approach

Richard W. Olshavsky · Andrew B. Aylesworth · DeAnna S. Kempf

25 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1986Protocol Analysis: Verbal Reports as Data 1985The Effects of Product Class Knowledge on Information Search Behavior 1982A Means-End Chain Model Based on Consumer Categorization Processes 1976Task complexity and contingent processing in decision making: An information search and protocol analysis 1960Consumer Behavior as Risk Taking 1980Pricing: Making Profitable Decisions

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2007Pricing construction work: a marketing viewpoint 2021The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices

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Year1995

Typearticle

Published1995-07-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations25

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0148-2963(94)00070-u

openalex_workW2063505083

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