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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Amélie Guèvremont · Study

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Amélie Guèvremont

11 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0003-2187-4711

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Citations1,558

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Most cited in this library

Brand authenticity: An integrative framework and measurement scale2014 · 1,081 citations
Femvertising or femwashing? Women's perceptions of authenticity2022 · 85 citations
Does brand authenticity alleviate the effect of brand scandals?2017 · 76 citations
The brand authenticity effect: situational and individual-level moderators2016 · 75 citations
Creating and interpreting brand authenticity: The case of a young brand2018 · 53 citations

Works

11 shown

Femvertising or femwashing? Women's perceptions of authenticity

Journal of Consumer Behaviour·2022·3 authors

85citations

Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits

Journal of Consumer Behaviour·2020·1 author

23citations

Why Does This Brand Speak to Me? Conceptualization, Scale Development, and Validation of Brand Relevance

Journal of Promotion Management·2020·3 authors

16citations

Brand hypocrisy from a consumer perspective: scale development and validation

Journal of Product & Brand Management·2019·1 author

49citations

Creating and interpreting brand authenticity: The case of a young brand

Journal of Consumer Behaviour·2018·1 author

53citations

Does brand authenticity alleviate the effect of brand scandals?

Journal of Brand Management·2017·2 authors

76citations

The brand authenticity effect: situational and individual-level moderators

European Journal of Marketing·2016·2 authors

75citations

Consonants in brand names influence brand gender perceptions

European Journal of Marketing·2015·2 authors

46citations

Brand authenticity: An integrative framework and measurement scale

Journal of Consumer Psychology·2014·5 authors

1,081citations

The impact of brand personality on consumer responses to persuasion attempts

Journal of Brand Management·2012·2 authors

24citations

Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity

Journal of Retailing and Consumer Services·2007·2 authors

30citations