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The impact of brand personality on consumer responses to persuasion attempts · Study

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ArticleThe impact of brand personality on consumer responses to persuasion attempts

Amélie Guèvremont2012

Article2012

The impact of brand personality on consumer responses to persuasion attempts

Amélie Guèvremont · Bianca Grohmann

24 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1962Statistical principles in experimental design.1958The psychology of interpersonal relations.1958The Psychology of Interpersonal Relations.1964Statistical Principles in Experimental Design 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Dimensions of Brand Personality 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 2004When Good Brands Do Bad

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2020More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands 2019The brand personality of professional football teams 2021Revisiting Brand Personality Attributes

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Details

Year2012

Typearticle

Published2012-11-23

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations24

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2012.58

openalex_workW1998456862

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