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The impact of brand personality on consumer responses to persuasion attempts
16 references·4 citing·45 second hop
The impact of brand personality on consumer responses to persuasion attempts (2012)The impact of brand personality on consum…When Good Brands Do Bad (2004)When Good Brands Do BadWhen Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)When Is Honesty the Best Poli…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…Beyond valence in customer dissatisfaction (2002)Beyond valence in customer di…Self-monitoring: Appraisal and reappraisal. (2000)Self-monitoring: Appraisal an…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Ideals in intimate relationships. (1999)Ideals in intimate relationsh…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Evaluating Service Encounters…On the nature of self-monitoring: Matters of assessment, matters of validity. (1986)On the nature of self-monitor…Statistical Principles in Experimental Design (1964)Statistical Principles in Exp…Statistical principles in experimental design. (1962)Statistical principles in exp…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…The Role of Brand and Fan Personalities in Building Fan-Brand Relationships (2021)The Role of Brand and Fan Per…Revisiting Brand Personality Attributes (2021)Revisiting Brand Personality …More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands (2020)More Proximal, More Willing t…The brand personality of professional football teams (2019)The brand personality of prof…The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Influence : science and practice (1985)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Online Display Advertising: Targeting and Obtrusiveness (2011)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influencer Marketing Effectiveness (2022)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Market Orientation: Antecedents and Consequences (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Construct validity in psychological tests. 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Back-Translation for Cross-Cultural Research (1970)Intraclass correlations: Uses in assessing rater reliability. (1979)A 12-Item Short-Form Health Survey (1996)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Development and use of the ARCS model of instructional design (1987)Social support and oxytocin interact to suppress cortisol and subjective responses to psychosocial stress (2003)
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References

  • 1962Statistical principles in experimental design.27,141 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1964Statistical Principles in Experimental Design8,058 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 1986On the nature of self-monitoring: Matters of assessment, matters of validity.1,066 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
  • 2002Beyond valence in customer dissatisfaction849 cited
  • 2000Self-monitoring: Appraisal and reappraisal.791 cited
  • 2003Do brand personality scales really measure brand personality?

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755 cited
  • 1999Ideals in intimate relationships.549 cited
  • Cited by

    • 2020More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands17 cited
    • 2019The brand personality of professional football teams17 cited
    • 2021Revisiting Brand Personality Attributes17 cited
    • 2021The Role of Brand and Fan Personalities in Building Fan-Brand Relationships10 cited