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Carsten Lund Pedersen · Study

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Carsten Lund Pedersen

7 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-9328-9784

h-index6

i106

Citations1,344

Works here7

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Most cited in this library

Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future2019 · 797 citations
Analyzing the impact of the coronavirus crisis on business models2020 · 273 citations
Managing through a crisis: Managerial implications for business-to-business firms2020 · 149 citations
Empathy‐based marketing2021 · 68 citations
Digital authenticity: Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing2024 · 36 citations

Works

7 shown

Digital authenticity: Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing

Industrial Marketing Management·2024·2 authors·Open access

36citations

Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing

Industrial Marketing Management·2023·2 authors·Open access

17citations

Empathy‐based marketing

Psychology and Marketing·2021·1 author

68citations

Managing through a crisis: Managerial implications for business-to-business firms

Industrial Marketing Management·2020·3 authors·editorial·Open access

149citations

Analyzing the impact of the coronavirus crisis on business models

Industrial Marketing Management·2020·2 authors·Open access

273citations

Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future

Industrial Marketing Management·2019·2 authors·Open access

797citations

The 3 Myths of Employee Autonomy

European Business Review·2019·1 author

4citations