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Klaus Wertenbroch · Study
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Author
Klaus Wertenbroch
31 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0003-1730-568X
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23
Citations
7,480
Works here
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Most cited in this library
Consumer Choice between Hedonic and Utilitarian Goods
2000 · 2,236 citations
RETRACTED: Procrastination, Deadlines, and Performance: Self-Control by Precommitment
2002 · 1,266 citations
Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice
1998 · 831 citations
Measuring Consumers' Willingness to Pay at the Point of Purchase
2002 · 745 citations
Consumer Control and Empowerment: A Primer
2002 · 418 citations
Works
31 shown
A simple method for improving generalizability in behavioral science: Scope Testing with AI‐Generated Stimuli (STAGS)
Consumer Psychology Review
·
2024
·
4 authors
·
Open access
5
citations
How Artificial Intelligence Constrains the Human Experience
Journal of the Association for Consumer Research
·
2024
·
12 authors
80
citations
Autonomy in consumer choice
Marketing Letters
·
2020
·
14 authors
·
Open access
172
citations
From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior
Journal of Marketing Behavior
·
2019
·
1 author
·
editorial
14
citations
Consumer (mis)behavior and public policy intervention
Edward Elgar Publishing eBooks
·
2018
·
1 author
·
chapter
1
citations
From the Editor: Manipulation and Marketing: The Elephant in the Room?
Journal of Marketing Behavior
·
2016
·
1 author
·
editorial
11
citations
Nudge: Psychologie zum Wohl des Verbrauchers nutzen
CBS Research Portal (Copenhagen Business School)
·
2016
·
3 authors
3
citations
From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing
Journal of Marketing Behavior
·
2015
·
1 author
·
editorial
3
citations
Consumer and managerial goals in assortment choice and design
Marketing Letters
·
2014
·
8 authors
26
citations
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
Journal of Marketing Research
·
2011
·
2 authors
160
citations
How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
Marketing Letters
·
2008
·
11 authors
79
citations
The Value Heuristic in Judgments of Relative Frequency
Psychological Science
·
2008
·
3 authors
53
citations
Advances in Judgmental and Inferential Heuristics
·
2008
·
2 authors
0
citations
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
Journal of Consumer Research
·
2007
·
3 authors
174
citations
The Costs and Benefits of Temptation in Consumer Choice
ACR Asia-Pacific Advances
·
2007
·
2 authors
0
citations
The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?
Marketing Letters
·
2005
·
12 authors
255
citations
A behavioral decision theory perspective on hedonic and utilitarian choice
·
2005
·
3 authors
140
citations
When Do Losses Loom Larger than Gains?
Journal of Marketing Research
·
2005
·
3 authors
264
citations
Option Attachment: When Deliberating Makes Choosing Feel like Losing
Journal of Consumer Research
·
2003
·
3 authors
·
Open access
337
citations
Consumer Control and Empowerment: A Primer
Marketing Letters
·
2002
·
11 authors
418
citations
RETRACTED: Procrastination, Deadlines, and Performance: Self-Control by Precommitment
Psychological Science
·
2002
·
2 authors
1,266
citations
Measuring Consumers' Willingness to Pay at the Point of Purchase
Journal of Marketing Research
·
2002
·
2 authors
745
citations
Self-Rationing: Self-Control in Consumer Choice
SSRN Electronic Journal
·
2002
·
1 author
·
preprint
·
Open access
43
citations
Currency Numerosity Effects on the Perceived Value of Transactions
SSRN Electronic Journal
·
2002
·
3 authors
·
preprint
·
Open access
12
citations
Hedonic Interactions between Choice and Consumption
Dialnet (Universidad de la Rioja)
·
2002
·
1 author
7
citations
Measuring Consumer Willingness to Pay at the Point of Purchase
SSRN Electronic Journal
·
2001
·
2 authors
·
preprint
·
Open access
105
citations
Consumer Choice between Hedonic and Utilitarian Goods
Journal of Marketing Research
·
2000
·
2 authors
2,236
citations
Risk Perception in the Short Run and in the Long Run
Marketing Letters
·
1999
·
9 authors
22
citations
Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice
Marketing Science
·
1998
·
1 author
831
citations
Dynamic Preference Maintenance
Marketing Letters
·
1997
·
2 authors
16
citations
Introduction to the Special Issue on the Dynamics of Consumer Preferences
Marketing Letters
·
1997
·
2 authors
·
editorial
2
citations