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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Erica Mina Okada · Study

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Erica Mina Okada

9 works· latest 2018· 3 institutionscluster: provisional

h-index8

i108

Citations1,911

Works here9

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Most cited in this library

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods2005 · 1,069 citations
Spending Time versus Spending Money2004 · 325 citations
Trade-ins, Mental Accounting, and Product Replacement Decisions2001 · 241 citations
Upgrades and New Purchases2006 · 115 citations
Framing the “Green” alternative for environmentally conscious consumers2010 · 85 citations

Works

9 shown

Differential Construal of Exercise versus Diet and Implications for Weight Control

Journal of Consumer Research·2018·1 author

13citations

Regulatory focus as a determinant of brand value

Journal of Product & Brand Management·2010·4 authors

14citations

Framing the “Green” alternative for environmentally conscious consumers

Sustainability Accounting Management and Policy Journal·2010·2 authors

85citations

Uncertainty, Risk Aversion, and WTA vs. WTP

Marketing Science·2009·1 author

47citations

THE IMPACT OF MOOD AND EMOTION ON RISK PREFERENCE.

Academy of Management Proceedings·2007·3 authors·other

2citations

Upgrades and New Purchases

Journal of Marketing·2006·1 author

115citations

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

Journal of Marketing Research·2005·1 author

1,069citations

Spending Time versus Spending Money

Journal of Consumer Research·2004·2 authors

325citations

Trade-ins, Mental Accounting, and Product Replacement Decisions

Journal of Consumer Research·2001·1 author

241citations