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THE IMPACT OF MOOD AND EMOTION ON RISK PREFERENCE.

Chien-Sheng Richard Chan · Terence R. Mitchell · Erica Mina Okada

2 citations0/0 files storedAcademy of Management Proceedings

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Decision-Making and Behavioral Economics Experimental Behavioral Economics Studies Leadership, Behavior, and Decision-Making Studies

Abstract

We propose to use affect research to enrich the dominant descriptive model of risk preference, prospect theory (Kahneman, & Tversky, 1979). We will pursue a discussion of 1) the mood's direct impact on probabilities, 2) the contrast effect between mood and anticipated emotion on perceived values, and 3) combined impacts. Finally, we will discuss the managerial implications of this theory.

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References

1985The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence 1986Judgment in Managerial Decision Making 1983Affect, generalization, and the perception of risk.1993Myopic Loss Aversion and the Equity Premium Puzzle 1998The disposition effect in securities trading: an experimental analysis 2001Affective Influences on Judgments and Behavior in Organizations: An Information Processing Perspective

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