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Eric M. Olson · Study
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Author
Eric M. Olson
22 works
· latest 2021
· 2 institutions
cluster: provisional
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21
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22
Citations
5,870
Works here
22
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Most cited in this library
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
1995 · 979 citations
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
2005 · 881 citations
The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
2005 · 630 citations
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
2001 · 463 citations
The moderating influence of strategic orientation on the strategy formation capability–performance relationship
2006 · 422 citations
Works
22 shown
Brand activism change agents: strategic storytelling for impact and authenticity
Journal of Strategic Marketing
·
2021
·
4 authors
84
citations
Business strategy and the management of digital marketing
Business Horizons
·
2021
·
4 authors
238
citations
The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation
Industrial Marketing Management
·
2018
·
4 authors
100
citations
Business strategy, marketing organization culture, and performance
Marketing Letters
·
2010
·
3 authors
101
citations
Worried about strategy implementation? Don’t overlook marketing's role
Business Horizons
·
2010
·
3 authors
67
citations
Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Industrial Marketing Management
·
2009
·
3 authors
244
citations
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Journal of the Academy of Marketing Science
·
2007
·
3 authors
139
citations
The moderating influence of strategic orientation on the strategy formation capability–performance relationship
Strategic Management Journal
·
2006
·
3 authors
422
citations
The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
Journal of Product Innovation Management
·
2005
·
3 authors
630
citations
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
Journal of Marketing
·
2005
·
3 authors
881
citations
The importance of structure and process to strategy implementation
Business Horizons
·
2005
·
3 authors
226
citations
The balanced scorecard, competitive strategy, and performance
Business Horizons
·
2002
·
2 authors
219
citations
A fresh look at industry and market analysis
Business Horizons
·
2002
·
2 authors
97
citations
Marketing's contribution to the implementation of business strategy: an empirical analysis
Strategic Management Journal
·
2001
·
2 authors
397
citations
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Journal of Product Innovation Management
·
2001
·
2 authors
463
citations
Competitiveness and sales management: A marriage of strategies
Business Horizons
·
2001
·
3 authors
41
citations
Strategy type and performance: the influence of sales force management
Strategic Management Journal
·
2000
·
2 authors
369
citations
Design strategy and competitive advantage
Business Horizons
·
1998
·
3 authors
60
citations
Strategy-based performance measurement
Business Horizons
·
1997
·
3 authors
55
citations
A value-based management system
Business Horizons
·
1996
·
2 authors
41
citations
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Journal of Marketing
·
1995
·
3 authors
979
citations
Information Examination As a Function of Information Type and Dimension of Consumer Expertise: Some Exploratory Findings
ACR North American Advances
·
1990
·
2 authors
17
citations