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ArticleWorried about strategy implementation? Don’t overlook marketing's role

Stanley F. Slater2010

Article2010

Worried about strategy implementation? Don’t overlook marketing's role

Stanley F. Slater · Eric M. Olson · G. Tomas M. Hult

67 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

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References

1992The balanced scorecard : measures that drive performance 1992The balanced scorecard--measures that drive performance.1978Organizational Strategy, Structure, and Process 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 2000What is strategy 1978Organizational Strategy, Structure, and Process 1995Market Orientation and the Learning Organization

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2017Factors affecting strategy implementation 2016Getting business-to-business salespeople to implement strategies associated with introducing new products and services 2019The disintegration of lean manufacturing and lean management 2012Verifying the Miles and Snow strategy types in Australian small- and medium-size enterprises 2012Strategic value planning for libraries 2017Alignment: the foundation of effective strategy execution

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Year2010

Typearticle

Published2010-04-26

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations67

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.bushor.2010.04.001

openalex_workW2061971985

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2019Conceptualizing and measuring strategy implementation: A multidimensional view

2016Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications