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Ingrid Poncin · Study
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Author
Ingrid Poncin
20 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0002-4225-0118
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20
Citations
1,825
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Most cited in this library
The impact of “e-atmospherics” on physical stores
2014 · 269 citations
Uncovering the dark side of gamification at work: Impacts on engagement and well-being
2020 · 176 citations
The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
2018 · 167 citations
Ten years of value cocreation: An integrative review
2016 · 146 citations
The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
2017 · 144 citations
Works
20 shown
Enhancing playful customer experience with personalization
Journal of Retailing and Consumer Services
·
2022
·
4 authors
70
citations
Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives
Journal of Services Marketing
·
2021
·
3 authors
·
Open access
18
citations
Effects of digitalisation of organisations on internal audit activities and practices
Managerial Auditing Journal
·
2021
·
3 authors
·
Open access
46
citations
Uncovering the dark side of gamification at work: Impacts on engagement and well-being
Journal of Business Research
·
2020
·
4 authors
·
Open access
176
citations
When gamification backfires: the impact of perceived justice on online community contributions
Journal of Marketing Management
·
2020
·
5 authors
·
Open access
98
citations
Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context
Journal of Business Research
·
2019
·
2 authors
·
Open access
123
citations
Opening the black box of gameful experience: Implications for gamification process design
Journal of Retailing and Consumer Services
·
2019
·
3 authors
·
Open access
95
citations
Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case
Journal of Retailing and Consumer Services
·
2019
·
2 authors
·
Open access
15
citations
The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
Journal of Interactive Marketing
·
2018
·
3 authors
167
citations
The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
International Journal of Electronic Commerce
·
2017
·
3 authors
·
Open access
144
citations
Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
Technological Forecasting and Social Change
·
2017
·
4 authors
141
citations
Ten years of value cocreation: An integrative review
Recherche et Applications en Marketing (English Edition)
·
2016
·
3 authors
146
citations
Dix ans de co-création de valeur : une revue intégrative
Recherche et Applications en Marketing (French Edition)
·
2016
·
3 authors
·
Open access
55
citations
The impact of “e-atmospherics” on physical stores
Journal of Retailing and Consumer Services
·
2014
·
2 authors
·
Open access
269
citations
A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty
Journal of Retailing and Consumer Services
·
2013
·
3 authors
·
Open access
85
citations
Mesures des réactions affectives induites par des campagnes pour des causes sociales: complémentarité et convergence de mesures iconiques et verbales
Recherche et Applications en Marketing (French Edition)
·
2012
·
3 authors
·
Open access
27
citations
L'expérience sur un site de vente 3D. Le vrai, le faux et le virtuel : à la croisée des chemins
Management & Avenir
·
2010
·
2 authors
·
Open access
20
citations
Commercials as Context for Other Commercials
Journal of Advertising
·
2009
·
2 authors
29
citations
Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing
Journal of Business Research
·
2006
·
3 authors
17
citations
La mesure des réactions affectives en marketing : évaluation des principaux outils
Recherche et Applications en Marketing (French Edition)
·
2005
·
2 authors
84
citations