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Michael S. LaTour · Study
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Author
Michael S. LaTour
49 works
· latest 2017
· 11 institutions
cluster: provisional
Works
49 shown
Understanding the power of hope and empathy in healthcare marketing
Journal of Consumer Marketing
·
2017
·
5 authors
72
citations
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals
International Journal of Advertising
·
2016
·
4 authors
79
citations
How Strong is the Pull of the Past?
Journal of Advertising Research
·
2013
·
4 authors
·
Open access
95
citations
Virtual World Experiential Promotion
Journal of Current Issues & Research in Advertising
·
2013
·
3 authors
17
citations
The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers’ Development
Cornell Hospitality Quarterly
·
2011
·
3 authors
35
citations
The Naked Truth
Journal of Advertising Research
·
2011
·
2 authors
36
citations
Bridging Aficionados’ Perceptual and Conceptual Knowledge to Enhance How They Learn from Experience
Journal of Consumer Research
·
2010
·
2 authors
59
citations
This Event is Me!
Journal of Advertising Research
·
2009
·
3 authors
60
citations
Positive Mood and Susceptibility to False Advertising
Journal of Advertising
·
2009
·
2 authors
54
citations
Coke is It: How stories in childhood memories illuminate an icon
Journal of Business Research
·
2009
·
3 authors
46
citations
Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising
Journal of Current Issues & Research in Advertising
·
2007
·
2 authors
63
citations
Using Childhood Memories to Gain Insight into Brand Meaning
Journal of Marketing
·
2007
·
3 authors
155
citations
A Test of Media Literacy Effects and Sexual Objectification in Advertising
Journal of Current Issues & Research in Advertising
·
2007
·
3 authors
45
citations
The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal
Journal of Advertising
·
2006
·
3 authors
61
citations
Is That a Finger in My Chili?
Cornell Hotel and Restaurant Administration Quarterly
·
2006
·
3 authors
24
citations
The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis
Journal of Business Research
·
2004
·
4 authors
247
citations
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Journal of Advertising
·
2004
·
2 authors
58
citations
ERP and the reengineering of industrial marketing processes
Industrial Marketing Management
·
2002
·
3 authors
66
citations
Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998
Industrial Marketing Management
·
2001
·
3 authors
23
citations
Cognitive Moral Development and Japanese Procurement Executives
Industrial Marketing Management
·
2000
·
3 authors
12
citations
Women' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”?
Journal of Current Issues & Research in Advertising
·
1999
·
3 authors
23
citations
A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising
Journal of Business Ethics
·
1999
·
3 authors
103
citations
Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996
Journal of Advertising
·
1998
·
3 authors
66
citations
An examination of the cross‐cultural female response to offensive sex role portrayals in advertising
International Marketing Review
·
1997
·
4 authors
50
citations
There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
Journal of Advertising
·
1997
·
2 authors
258
citations
Don’t Be Afraid to Use Fear Appeals: An Experimental Study
Journal of Advertising Research
·
1996
·
3 authors
106
citations
Contemporary Female Perspectives of Female Role Portrayals in Advertising
Journal of Current Issues & Research in Advertising
·
1996
·
2 authors
42
citations
A model to explore the ethics of erotic stimuli in print advertising
Journal of Business Ethics
·
1995
·
2 authors
50
citations
Bribery and extortion in international business: Ethical perceptions of Greeks compared to Americans
Journal of Business Ethics
·
1995
·
2 authors
67
citations
Perception of Marital Roles in Purchase Decision Processes: A Cross-Cultural Study
Journal of the Academy of Marketing Science
·
1995
·
3 authors
64
citations
Positioning against foreign supply sources in an international purchasing environment
Industrial Marketing Management
·
1994
·
3 authors
26
citations
Female Nudity in Advertisements, Arousal and Response: A Parsimonious Extension
Psychological Reports
·
1994
·
2 authors
24
citations
Ethical Judgments of Sexual Appeals in Print Advertising
Journal of Advertising
·
1994
·
2 authors
241
citations
Differing Reactions to Female Role Portrayals in Advertising
Journal of Advertising Research
·
1993
·
2 authors
78
citations
Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response
Journal of Advertising
·
1993
·
3 authors
174
citations
Female nudity: attitudes towards the ad and the brand, and implications for advertising strategy
Journal of Consumer Marketing
·
1993
·
2 authors
89
citations
How organizational buyers reduce risk
Industrial Marketing Management
·
1993
·
3 authors
62
citations
The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?
Journal of Business Ethics
·
1993
·
3 authors
70
citations
The Role of Accent on the Credibility and Effectiveness of the International Business Person: The Case of Guatemala
International Marketing Review
·
1992
·
3 authors
39
citations
Initial Impressions in the Organizational Buyer-Seller Dyad: Sales Management Implications
Journal of Personal Selling and Sales Management
·
1992
·
3 authors
·
Open access
33
citations
Contemporary women′s evaluation of female role portrayals in advertising
Journal of Consumer Marketing
·
1991
·
3 authors
94
citations
The Role of Accent on the Credibility and Effectiveness of the Salesperson
Journal of Personal Selling and Sales Management
·
1991
·
3 authors
·
Open access
77
citations
Female Nudity, Arousal, and Ad Response: An Experimental Investigation
Journal of Advertising
·
1990
·
3 authors
166
citations
The PRC:
Journal of International Consumer Marketing
·
1990
·
2 authors
28
citations
Female nudity in print advertising: An analysis of gender differences in arousal and Ad response
Psychology and Marketing
·
1990
·
1 author
161
citations
Initial impressions in the retail environment: A comparison of black and white perceptions
Psychology and Marketing
·
1989
·
3 authors
17
citations
Using fear appeals in advertising for AIDS prevention in the college-age population.
PubMed
·
1989
·
2 authors
98
citations
FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?
Journal of Services Marketing
·
1988
·
2 authors
106
citations
Corporate social responsibility and organizational effectiveness: A multivariate approach
Journal of Business Ethics
·
1987
·
2 authors
102
citations