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Differing Reactions to Female Role Portrayals in Advertising · Study

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ArticleDiffering Reactions to Female Role Portrayals in Advertising

John B. Ford1993

Article1993

Differing Reactions to Female Role Portrayals in Advertising

John B. Ford · Michael S. LaTour

78 citations·0/0 files stored·Journal of Advertising Research

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

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References

1974Foundations of Behavioral Research 1988Cultural Feminism versus Post-Structuralism: The Identity Crisis in Feminist Theory 1988Defining Feminism: A Comparative Historical Approach 1972The image of women in network TV commercials 1977Sex Role Portrayals in Advertising 1986Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements 1990Female nudity in print advertising: An analysis of gender differences in arousal and Ad response 1979Trends in Sex Roles in Television Commercials

Cited by

2000Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising 2010The Impact of Violence Against Women in Advertisements 1997An examination of the cross‐cultural female response to offensive sex role portrayals in advertising 1995A model to explore the ethics of erotic stimuli in print advertising 2007A Test of Media Literacy Effects and Sexual Objectification in Advertising 1996Contemporary Female Perspectives of Female Role Portrayals in Advertising

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1996Contemporary Female Perspectives of Female Role Portrayals in Advertisingarticle · 11 shared references 1991Contemporary women′s evaluation of female role portrayals in advertisingarticle · 9 shared references 2011The Naked Trutharticle · 6 shared references 2010Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistenciesarticle · 5 shared references 1997Beefcake versus cheesecake in the 1990s: Sexist portrayals of both genders in television commercialsarticle · 5 shared references 2013Male and female attitudes towards stereotypical advertisements: a paired country investigationarticle · 5 shared references

Details

Year1993

Typearticle

Published1993-09-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations78

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1080/00218499.1993.12466912

openalex_workW101576901

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