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ArticleSexual Liberalism as a Determinant of Consumer Response to Sex in Advertising

Banwari Mittal2000

Article2000

Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising

Banwari Mittal · Walfried M. Lassar

62 citations·0/0 files stored·Journal of Business and Psychology

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Media, Gender, and Advertising Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1990Toward the development of a multidimensional scale for improving evaluations of Business Ethics 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising 2012Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising 2012Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities 1983Sex stereotyping in advertising 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism

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2018The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising 2018How to Build Consumer Trust: Socially Responsible or Controversial Advertising 2003How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires 2009The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes

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1999Advertising Ethics: The Use of Sexual Appeal in Chinese Advertisingarticle · 10 shared references 1995A model to explore the ethics of erotic stimuli in print advertisingarticle · 8 shared references 2016Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appealsarticle · 7 shared references 2011The Naked Trutharticle · 7 shared references 2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effectsarticle · 7 shared references 1994Ethical Judgments of Sexual Appeals in Print Advertisingarticle · 6 shared references

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Year2000

Typearticle

Published2000-09-01

VenueJournal of Business and Psychology

ISSN-L0889-3268

Languageen

Citations62

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1023/a:1007723003376

openalex_workW162148169

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2020

Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions

2014Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

2005Women's Responses to Sex in Advertising

2014Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric